Samsung Malaysia has launched its 2025 AI TV and premium soundbar lineup, setting a new standard for immersive entertainment. Powered by Samsung Vision AI, this range offers hyper-personalised, intuitive experiences, redefining the TV as a smart companion in the home.
“Samsung has always innovated with purpose. With Vision AI, we’re introducing a new era of intelligent screens that learn, adapt, and seamlessly fit into your daily life,” said Mr. Charles Kim, President of Samsung Malaysia Electronics. “This year’s lineup focuses on delivering personalised, immersive, and energy-efficient experiences – all from the comfort of your home.”
Introducing Vision AI: Samsung’s Smartest TV Platform Yet
At the center of Samsung’s 2025 TV lineup is Vision AI, the brand’s smartest platform yet. With advanced learning abilities, Vision AI lets the TV understand its surroundings, know what you’re watching, and respond to your actions in real time.
From recognizing gestures to Generative Wallpaper that turns your screen into a unique piece of art, Vision AI improves both how the TV works and looks. With Universal Gesture, powered by the Galaxy Watch7, you can control your TV without using a remote. Just shake your wrist to activate pointing mode, pinch to select, make a fist to go back, or rotate the bezel to scroll — all through easy, natural movements. Whether you’re relaxing or busy, the TV observes, thinks, and reacts — adjusting brightness to fit the light in the room, reading facial expressions for emotional feedback, and providing smooth control at all times.
Neo QLED 8K: Intelligent Performance at Its Peak
Leading Samsung’s 2025 lineup is the Neo QLED 8K, featuring the QN990F. Powered by the NQ8 AI Gen3 processor with 768 neural networks, it optimises video and audio in real time, enhancing detail and clarity.
With AI-powered features like 8K AI Upscaling Pro and AI Motion Enhancer Pro, it ensures sharp visuals and smooth motion. The premium Infinity Air Design boasts a slim 13.1mm profile, while intelligent modes like AI Customisation Mode and AI Game Mode personalise and optimise performance.
Expanded Vision AI Across Neo QLED 4K, OLED and QLED TVs
Samsung is extending the power of Vision AI to more homes through its Neo QLED 4K, OLED, and QLED lineups. The Neo QLED 4K QN90F, powered by the NQ4 AI Gen2 processor, delivers precise contrast through Quantum Matrix Technology and Pantone-validated colour accuracy, available in sizes from 65” to 98”. The OLED S95F features a glare-free panel with 2,000 nits peak brightness and a 165Hz refresh rate, while the S90F offers Motion Xcelerator 144Hz for immersive viewing. The 2025 QLED series brings vibrant colour, rich contrast, and personalised smart features — enhanced by Vision AI — at a more accessible price for everyday homes.
The Frame Pro 2025: Where Art Meets Innovation
The new The Frame Pro combines artistic elegance with advanced display technology, featuring Neo QLED Mini LED and the NQ4 AI Gen3 processor for deeper contrast, brighter highlights, and intelligent upscaling. The Wireless One Connect Box allows devices to connect wirelessly from up to 10 metres away, ensuring a clean setup.
With a dynamic refresh rate, it optimises energy usage for both artwork and fast-moving scenes. The Frame Pro is enhanced with Neo QLED technology for rich contrast and intelligent upscaling, all housed in a design that mimics a real frame.
Users can access the expanded Samsung Art Store with over 3,000 curated pieces, including works from MoMA, Magritte, and Basquiat, and enjoy 30 refreshed artworks monthly, along with 70 complimentary ambient content pieces available across multiple models.
Q-Series Premium Soundbars
The 2025 Q-Series soundbar lineup, featuring the HW-Q990F, HW-Q930F, HW-Q800F, and HW-QS700F, delivers cinematic audio with Wireless Dolby Atmos and Q-Symphony for rich surround sound. Key updates include a 50% smaller subwoofer for flexible placement and the HW-QS700F’s Convertible Fit, which adjusts output based on its position. With SpaceFit Sound Pro calibrating audio to room acoustics, the Q-Series ensures optimal performance in any setting.
Vision AI + SmartThings: Making Life Simpler
Samsung TVs are now control centres for smart living, featuring the updated Tizen OS Home. Users enjoy tailored profiles, intuitive navigation, and secure connectivity via Samsung Knox Vault. With a free seven-year OS upgrade, your TV remains future-ready.
SmartThings integration allows these Vision AI-enabled TVs to connect with compatible devices using Matter and HCA protocols. The 3D Map View provides a quick visual layout of your connected home, while real-time alerts keep you updated. Features like Home Insights and Pet and Family Care ensure comfort and safety, making intelligent living effortless.
Pre-Order Now and Unlock Exclusive Rewards
Pre-order from 13 May to 1 June 2025 and upgrade your home with Samsung Vision AI. Get a premium soundbar (worth up to RM6,499) when you pre-order selected Samsung AI TVs, or a Customisable Bezel (worth up to RM899) with selected The Frame models — the perfect mix of performance and style.
If you have a Samsung Reservation+ voucher (RM100) from the registration period, now’s the time to use it for up to RM800 in extra savings. Plus, it works with the pre-order deal — making this the best chance to upgrade.
Here’s how to pre-order:
- Visit the Samsung Online Store or participating retail outlets nationwide
- Select your 2025 AI TV model
- Apply your SR+ voucher (if applicable) and proceed to checkout
- Redeem your complimentary gifts via the Samsung Redemption Portal from 13 May to 15 July 2025
Experience It Live at the Samsung 2025 AI TV Roadshow
Be the first to experience the future of smart entertainment at the Samsung 2025 AI TV Roadshow from 21 to 25 May 2025 at 1 Utama Shopping Centre (Lower Ground Oval Concourse).