Embodying the pinnacle of function and fashion, the bold new entries to the Samsung Galaxy Z Series have been turning heads at global fashion events worldwide, beginning from New York, to London, Milan, Paris, and now, at Kuala Lumpur Fashion Week (KLFW). Samsung’s aim was to shatter expectations this year by showcasing the flagship devices at Pavilion Kuala Lumpur alongside 16 curated looks inspired by its iconic Galaxy Z Series, designed by renowned industry veterans Kit Woo and Rizman Ruzaini, which were paraded down the runway on 5 and 7 November, respectively.
“Our devices play a vital role in bridging the path towards recovery in today’s fast-paced world, for example, enabling human collaboration during a global pandemic. Therefore, Samsung proudly teamed up with fashion savants Kit Woo and Rizman Ruzaini to bring the Galaxy vision to life at KLFW through a collection of meticulously designed pieces to commemorate this new era of openness, innovation, and expression,” stated Elaine Soh, Chief Marketing Officer of Samsung Malaysia Electronics.
Elaborating on how technology pushes boundaries to shape the future through collaborative innovation, Kit Woo and Rizman Ruzaini shared how the Galaxy Z Series empowered and inspired them to step out of the box to create a truly progressive collection for KLFW in-line with what the Galaxy Z Series is all about:
“The sleek look and bold colours of the Galaxy Z Flip3 5G, Galaxy Z Fold3 5G, Galaxy Watch4, and Galaxy Buds2 were the main source of inspiration for this collection. While my comfort zone was in all-black, the loud colours of the foldables challenged me to innovate and create the unimaginable out of the ordinary,” said Kit Woo of ‘NOT JUST A LABEL’. “I was excited to experiment with new materials, cuts, and concepts for this collection. Not only that; I also began looking for new ways to express my DNA through creativity, which these devices played a pivotal part in cementing. I believe technology is the key to greatly moving the fashion industry forward.”
“If I were to pick three words to describe the foldables design, it would be bold, versatile, and stylish. Without a doubt, the Galaxy Z Fold3 5G is a conversation starter because of its remarkable and elegant form factor. The Galaxy Z Series is definitely a wow factor on its own, inspiring my designs, and it resonates well with my personality,” Kit Woo added.
“Our first encounter with the Galaxy Z Series was love at first sight if not a bit overwhelming because of how unique they looked,” said designers Rizman Ruzaini. “The aesthetics brought back the nostalgia of our earlier days where clamshell phones were the trend, yet Samsung has taken this novel form factor to a whole new level with the device’s stylistic finish.”
“Fashion-forward would be the best way to describe the Galaxy Z Series. To us, Samsung revived the foldables phenomenon which completely changes how we visually express ourselves. Samsung has set a new standard for the tech-industry through the beautifully designed and engineered Galaxy Z Series, and we see plenty of opportunity to marry both fashion and tech in future collections moving forward. Definitely something to look forward to in 2022!” Rizman Ruzaini added.
Kit Woo and Rizman Ruzaini kicked off KLFW in a fashion series where they were featured alongside 10 other celebrated homegrown designers on HURR.TV, in which they each shared their thoughts on how their collection took inspiration from the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G.
Credited to Samsung Malaysia