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Samsung Malaysia “A Rising Star” aims to inspire and unite youth with local art and music

(from L-R) Luis Tseng, Co-Founder of REXKL, Elaine Soh, Chief Marketing Officer of Samsung Malaysia Electronics, Kim Lim, Managing Director of Universal Music Malaysia, and Lowkey, mural artist jointly launched the A Rising Star campaign

Samsung Malaysia Electronics has announced a new initiative – “A Rising Star” – to inspire and unite Malaysian youth, our rising stars, through a memorable one-of-a-kind experience. The aim of the campaign is to bring together young people in Malaysia through their shared passion and appreciation for local art and music. A Rising Star will show Samsung Malaysia’s commitment to enhancing the local art and music industry by providing an avenue for today’s youth to truly enjoy art and music together with the unique features of the Galaxy A32, Galaxy A52 and Galaxy A72.

“Youth today are influencing trends we are seeing in culture and those trends are ideated, inspired and created with their smartphones. Their drive to create never stops and Samsung’s innovative technologies are the perfect companion for young people in Malaysia and around the world, encouraging them to channel their creativity and pursue their passions and dreams.” said Elaine Soh, Chief Marketing Officer of Samsung Malaysia Electronics.

On the launch event, Universal Music Malaysia and Samsung announced the launch of a music video (MV) by up-and-coming local artist, DOLLA – Raya-themed MV titled Raya Raya Raya. Raya Raya Raya MV shows the contrast of traditional and modern styles celebrating Hari Raya Aidilfitri where the rapid technology innovations of today have shaped how the important day is celebrated. In conjunction of the collaboration for DOLLA’s new song MV, Samsung is also launching a DOLLA TikTok Challenge on 1st May 2021 by simply dance to DOLLA’s new Raya song and stand a chance to win total of nine units of the brand new Galaxy A32. For more information about the Dolla TikTok Challenge, visit: https://www.samsung.com/my/offer/awesome-dolla-raya/.

Additionally, Samsung and Universal Music will also be working together on activations that will empower youth in achieving their dreams in the music industry, one involving another rising local artists, Jeii Pong and Gaston Pong, also known as “PongPong”.

“We feel honored to have a massive collaboration with Samsung for this Raya Raya Raya release. This marked another milestone for DOLLA as new local upcoming celebrities and also for us, in Universal Music Malaysia family. The whole idea is to introduce DOLLA as a new rising celebrity and also to strengthen their presence locally, regionally and eventually globally. It is definitely a great opportunity to work with a giant and established name like Samsung, with their great intention to support youth and arts in Malaysia. We would like to thank Samsung for this strategic partnership,” said Kim Lim, Managing Director of Universal Music Malaysia.

In an effort to brighten up Malaysia, Samsung partnered with talented mural artists to paint the town. Several iconic buildings across KL City have gone through a massively fun makeover. Murals painted on buildings such as the REX KL building in Chinatown no longer sport old and dull grey paint. It is now covered in bright murals featuring fun characters and colors that accurately represent the culture of Malaysia from renowned artist, Orkibal.

A special DOLLA mural located Drop Inn Lodge at Jalan Tun HS Lee by outstanding local graffiti whiz, Lowkey.

As for the magical transformation of Drop Inn Lodge at Jalan Tun HS Lee, it is the brainchild of an outstanding graffiti whiz, Lowkey. Another iconic architecture, the Zhongshan Art Building will also go through the same beautification by well-known mural artist, Bono Stellar and is scheduled to be completed by end of May 2021.

So if you’re really enjoyed or want to be part of the initiative which is ‘Powered by Galaxy A’, be sure to head over to this link here to find out more information about the Samsung Galaxy A series.

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