Samsung is collaborating with Sony Pictures for the upcoming Spider-Man: Brand New Day with the launch of the Spidey Tracker, an interactive experience powered by Samsung Galaxy. It is developed in the film by Ned Leeds, (the character played by Jacob Batalon) on a Samsung Galaxy device to track Spider-Man’s whereabouts, the tracker is now being brought to life as a custom website for fans.
The experience extends the story beyond Spider-Man: Brand New Day by linking it to real-world events, including cast appearances, interviews, and live activities. Fans can participate in the interactive campaign, track Spider-Man sightings, and connect with each other in real time at SpideyTracker.com and on X @SpideyTracker. The Spidey Tracker is available in 35 countries.
Galaxy Technology in Action
Through integrated storytelling, moviegoers will see the portability of the Galaxy Z Flip in Spider-Man’s hands and the multitasking benefits of the Galaxy Z Fold and Galaxy Watch as Ned Leeds searches for Spider-Man.
Samsung emphasizes that its technology helps maintain important relationships, reflecting how they evolve over time. This campaign celebrates human connection and self-expression, aligning Samsung’s values with the inspiring stories of Spider-Man, one of the world’s most iconic heroes.
“Spider-Man has always been a hero defined by his connection to his community. Teaming up with Samsung helped bring that spirit to life both on screen and beyond, integrating the technology people use every day into Spider-Man’s world while also bringing innovative and fun new ways for fans to engage through the Spidey Tracker,” said Jeffrey Godsick, Executive Vice President, Global Partnerships, Sony Pictures Entertainment.
See Spidey appear online and at various live events this summer, including popular videos and possibly at a Samsung Experience Store — keep an eye out!
Catch Sony Pictures’ Spider-Man: Brand New Day exclusively in theaters on 31 July 2026.