Samsung Malaysia has confirmed the Galaxy S22 Bora Purple will be made available for local market soon. However, for global market, it will be available on 10 August 2022.
As Samsung is introducing the new colour for the S22, “Bora” is the Korean word for purple and the company designed the bright and eye-catching Bora Purple Galaxy S22 to evoke joy, spark creativity and embrace individuality. Purple has been a hallmark of Galaxy’s signature style for Samsung as it was introduced all the way from the Orchid Gray Samsung Galaxy S8, the Lilac Purple Galaxy S9, the Violet S22 series and the Lavender Z Flip 3.
“With its pastel and neutral tones, Bora Purple embodies optimism and a sense of calm. It will unfold your world with the power of choice,” said Sonia Chang, VP of Global Brand Marketing Group, MX Business at Samsung Electronics. “Whether you’re a K-pop star or a lifelong purple lover, the Galaxy S22 Bora Purple was made for you. We are excited to introduce Bora Purple, first for the S22 but also for exciting new Galaxy devices later this year.”
For more information or to purchase the new Bora Purple S22, kindly visit: https://www.samsung.com/my/smartphones/galaxy-s22/
Editor’s note: we amended the title to coming soon as Samsung Malaysia will make another announcement for the availability at a later date. So, do take note and apologies for the error.