Samsung is expanding its partnership with Toyota Motor to provide Smart Signage solutions to more Toyota dealerships in key markets. This follows the successful digital transformation of 1,250 dealerships across 40 countries in early 2025. The initiative aims to create a seamless customer journey by enhancing traditional dealerships with digital solutions as car buyers navigate online research and in-person visits.
“The trend of digitalizing car dealerships is accelerating globally, and digital signage is playing a key role in that shift,” said Hoon Chung, Executive Vice President and Head of Enterprise Business team, Visual Display (VD) Business at Samsung Electronics. “Through our partnership with Toyota Motor, we’re proud to deliver innovative solutions that amplify the car-buying process for customers worldwide. We’re also committed to developing differentiated technologies tailored to the needs of globally diverse markets.”
Samsung has installed around 23,000 Smart Signage displays in Toyota dealerships across Europe, the Middle East, and CIS, making it a significant commercial signage project. The installations include various Samsung touchscreens and indoor LED displays in key areas such as receptions and customer lounges. Key products like the 4K UHD QMC Series displays enhance the customer experience by allowing them to browse vehicle models, access product specifications, and view offers in real-time. These interactive tools enable a more engaging shopping experience and allow staff to focus on personalized customer interactions.
All digital dealership displays use MagicINFO, Samsung’s remote management tool. This allows Toyota teams to check how the screens are working and fix problems from one main dashboard. This system helps manage hardware, reduce downtime, and keep displays running smoothly without needing someone on-site.
MagicINFO also has strong security features and is certified by the British Standards Institution (BSI) under ISO/IEC 27001:2022 and ISO/IEC 27701:2019, showing Samsung’s focus on secure and privacy-aware digital signage management.
“Bringing Samsung’s digital signage into our dealerships has added real value at every point of the customer journey,” said Dirk Christiaens, Business Transformation and Brand Experience Manager at Toyota Motor Europe. “There are multiple stages to the car-buying journey, and we must communicate the right information at the right time to deliver a great customer experience. The ability to remotely manage our displays in real time through MagicINFO has greatly increased customer engagement across our digital dealerships.”
The global digital signage market is expected to hit $12.6 billion by 2029, according to a recent report from Omdia. In Q2 2025, Samsung reached a record 38.8% global market share by volume, continuing its role as the top commercial display provider for 17 years.