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Samsung and BTS to premier ‘Yet to Come’ foldable video on 10 Aug 2022

Fans of BTS and Samsung foldables will have to mark their calendar on 10 August 2022 as special collaboration video for the latest Galaxy Z foldable device will be premiering on that date. In a recent interview article released by Samsung with Stephanie Choi, EVP & Head of Marketing at Mobile eXperience Business, has confirmed that Samsung and BTS will partner for an unmissable trans-Atlantic premier of ‘Yet to Come’ foldable video on 10 August 2022.

The full version of the video is expected to premiere at 4 p.m. EDT in several popular districts, including in Times Square in New York, taking over these iconic destinations to show the new video on some of the biggest and most recognizable screens worldwide.

Apart from that, Stephanie also confirmed the greater than campaign for the next Unpacked event before the imminent launch of the new foldable devices. Emphasizing on greater than symbol (>), it represents how Samsung foldables’ unique form factor doesn’t just change shape, they change how we interact with our devices.

Not only that, Unpacked will offer online and offline events for everyone to experience. Samsung will be introducing a new immersive and experiential event spaces that will allow consumers around the world to get hands-on and explore our products in a fun, creative, engaging and immersive setting. The experience will take over spaces in the hearts of London’s Piccadilly Circus and New York’s Meatpacking District. These events will unite Galaxy fans, journalists, partners, and Samsung employees from all over the world and allow them to explore the latest Samsung products and innovations like never before. 

Watch Unpacked on www.samsung.com/my, Samsung Malaysia Facebook, Samsung Malaysia YouTube, and Samsung Malaysia Newsroom on 10 August, 9pm (Malaysian Time).

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