Royal Enfield is continuing the worked towards building increased accessibility for consumers into the motorcycling way of life. With that said, Royal Enfield has recently launched a new exclusive store in Johor Bahru, Malaysia. The store is located at 69, Jalan Ibrahim Sultan, Taman Stulang Laut, 80300 Johor Bahru, Johor. The exclusive store will offer greater accessibility for existing and potential customers in Malaysia.
The new exclusive store is set to offer a complete range of motorcycles, apparel and accessories, all available under one roof at the exclusive store. Along with this, the exclusive store showcases the brand’s philosophy of “Pure Motorcycling” in every aspect of the Royal Enfield ownership experience. The Royal Enfield – Johor Bahru Store is located in the commercial center and will now provide greater accessibility to customers in Johor Bahru.
Mr. Rewi Hamid Bugo, Chairman of Didi Group mentioned, “In our commitment to further expand our reach, we have opened our third exclusive store and 4 pop-up stores spanning from the southern to the northern regions of Malaysia. This will get us even closer to our customers and provide easy access to the brand. We would also like to announce that we are launching a new bike model Super Meteor 650 tentatively in September 2023. With the combined efforts of Royal Enfield and Didi Group, we are confident in our ability to establish a prominent presence and carve a niche in the Malaysian market.” Speaking about the launch of this brand new exclusive store in Malaysia, Mr. Anuj Dua, Head of Business for Asia Pacific, Royal Enfield, said, ”Royal Enfield is committed to become the global leader in the mid-size segment and Asia Pacific is of great strategic importance. We have been consistently building greater accessibility for our passionate community and avid riders. Malaysia is one of the high potential markets in Southeast Asia and we have seen a rapid surge in the community of Royal Enfield riders who are subscribing to leisure motorcycling and getting inducted in the Pure motorcycling fold. The Johor Bahru store is the 3rd official store we have launched in the last 2 years. We have over 1500 proud Royal Enfield owners and a passionate community which is growing by the day. This exclusive brand store and our evocative product range, available at accessible price points that will appeal to motorcycling enthusiasts.”
With this new exclusive store, Royal Enfield will be providing all its motorcycles, services , apparels and Genuine motorcycle accessories under one roof.