Automotive Lifestyle

Royal Enfield launches new Hunter 350 in Malaysia for RM22,200

Royal Enfield has recently launched the brand new Hunter 350 in Malaysia, a remixed roadster with the character of a Royal Enfield reimagined in a stylish, compact-yet-muscular geometry, that can tackle crowded city streets, suburban backroads and beyond, with aplomb.

Mr. Rewi Hamid Bugo, Chairman of Didi Group mentioned, “Hunter is a brand-new model which is the one of the most affordable motorcycles in Royal Enfield’s Line-up. Hunter which is very friendly to first time buyers and youngsters due to the price and ease of riding especially in the urban environment We have no doubt believe this model will do well in Malaysia and be much loved by our local riders.”

Commenting on Hunter 350’s success, global recognition and potential for Asia Pacific markets, Anuj Dua, Business Head for Asia Pacific, Royal Enfield said, “At Royal Enfield we are closely engaged with our consumers and community. There were always a set of passionate motorcyclists that loved our brand, but did not find the right kind of attitude within our portfolio. The Hunter 350 is for them. It is a motorcycle that combines the strengths of seemingly different species, and brings it together in a super stylish and fun package that is an all new flavour of pure motorcycling with the unmistakable Royal Enfield character. We have consistently launched motorcycles which meet the needs of the riders. We have an extremely loyal community in Malaysia, wherein our customers are our biggest brand advocates. The Hunter 350, is a result of extensive feedback from riders and communities on what their perfect motorcycle would look like. It just seemed the most natural thing in the world for Royal Enfield to develop a fun, lighter and more agile 350 roadster.

The Hunter 350 will be offer in two distinct editions – Metro Rebel and Metro Dapper – both finished with on-trend, blacked-out engines and components. The Metro Rebel has a contemporary look with dual-colour liveries, cast alloy wheels, wide tubeless tyres, and rounded rear lights. There are five colourways across two editions on the Metro Hunter. A selection of three chic tank colour and graphics options on one edition, and the top of the range edition, finished with a choice of three of the most distinctive and disruptive petrol tank designs ever to adorn a Royal Enfield. Both Metro editions are equipped with alloy wheels and wider 110/70 x 17” front and 140/70 x 17” rear tubeless tyres for superior handling and muscular good looks, 300mm front and 270mm rear disc brakes, dual channel ABS, and a handy center stand. An LED tail lamp and premium digital-analogue instrument cluster that displays odometer, tripmeter, gear indicator, fuel graph bar with low fuel warning, clock and a service reminder complete this stylish package.

The chassis geometry on the Hunter 350 is designed to give the optimal height-to-weight ratio while offering superior comfort, thanks to its wide, long, one-piece seat. With revised rake and trail angles, a lower 800mm seat height and shorter wheelbase, the Hunter’s exceptional manoeuvrability encourages greater confidence when carving through cramped streets and feels planted and stable in every location and situation.

The Hunter is powered by a 349cc air-oil cooled single cylinder J-series engine, which is also found on the Meteor and Classic 350. It is a fuel-injected and produces 20.2 bhp at 6100 rpm and 27 Nm of torque at 4000 rpm, delivering strong, low-end grunt, super smooth linear power delivery with an engine calibration to give a lively throttle response and a distinctive exhaust note to suit the character of the Hunter. With a primary balancer shaft to cut down vibrations, it feels both responsive and refined while its gear shifting is crisp and smooth thanks to an optimised 5-speed gearbox.

The Hunter is supported by an ecosystem of Genuine Motorcycle Accessories. The Suburban range features protective and functional attachments, such as engine and sump guards, pannier mounts and luggage, custom seat and touring mirrors. Options in the Urban range include a signature bench seat, black LED indicators, a tinted flyscreen and a minimalist ‘tail tidy’ rear end. All have a premium finish and are a hassle-free fit straight onto your motorcycle. For further self-expression, a selection of superior riding gear, including gorgeous helmets in complementary colours, t-shirts and smart personal accessories are available. Aimed at a younger lifestyle and motorcycling audience, the Hunter is available for bookings in Malaysia across all Royal Enfield Stores. Complimenting the stylish looks are the purpose-built Lifestyle Apparel collection and Genuine Motorcycle Accessories.

The new Hunter 350 will be priced starting at RM22,000 for the Dapper Series and the Rebel Series will be priced at RM22,200 in Malaysia.

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