So Rolls-Royce has just recently released an app called Whispers. This app is focused on bringing luxury and connection at your fingertips. The app took the marque a 2 years of development to bring the next luxury digital experience with Rolls-Royce style.
Why build an app to cater for the luxury?
Well, usually the average Rolls-Royce owners are entrepreneurs, visionaries, heads of state, royalty, founders and from the entertainment industry. This group of owners are usually fascinated with arts, philanthropists, collectors of fine and exquisite items. The owners would prefer Rolls-Royce to facilitate a Rolls-Royce community and wanted to share their interests, their tastes, their products and collections and their thinking amongst each other.
The app is a gateway to luxury experience and connection, with a catch, of course
The app offers an exclusive access to whimsical collection of luxury offerings, transformative experiences, exclusive Rolls-Royce previews, inspiring articles and thought pieces and undiscovered destinations. However the app has one major advantage, the ability to securely contact and privately commune with fellow Rolls-Royce patrons, the Chief Executive and members of the Board of Rolls-Royce, to share ideas and networks, business opportunities and social contacts that fortify and inspire those who change the world.
However to join and use the app, Rolls-Royce requires the user to be an owner of a new or existing Rolls-Royce car. This means the exclusive app only meant for exclusive members.
Rolls-Royce Whispers is currently officially operational in the United Kingdom, Europe, the Middle East and the United States as of the time of writing. But for those who are exclusive and elite want to find out more information, do check out with the personnel at your local Rolls-Royce showroom. For Malaysian audience, do drop by the Rolls-Royce showroom at Quill 9, Petaling Jaya, Selangor.