PR Newswire

Rokt appoints Chief People Officer to accelerate global growth goals

Rokt brings on highly-skilled People leader, Sarah Wilson, as Chief People Officer

NEW YORK, April 28, 2021 /PRNewswire/ — Rokt, the global leader in e-commerce technology, today announced the addition of Sarah Wilson as Chief People Officer. Wilson will lead the design and execution of Rokt’s People strategy, which includes talent acquisition and development, performance management, and inclusion in the workplace. Wilson joins the team at an exciting time, as Rokt sets ambitious recruitment and global growth goals after its recent US$80M Series D funding last October.

Rokt welcomes Sarah Wilson as Chief People Officer.

Prior to joining Rokt, Sarah led the People function at SmartRecruiters, an HR technology startup in the Bay Area. After starting her career in contingency search, Sarah spent 15 years in the Talent Acquisition and HR space, consulting for top-tier brands on their talent strategies. Sarah has a track record of delivering unconventional, business-first programs that drive performance, engagement, and innovation.

CEO Bruce Buchanan remarked on this appointment, “We are thrilled to have Sarah on board. Sarah shares our values around people–people first, transparency, diversity, and the importance of strong people leaders. She also brings the expertise we need to tackle the challenges that come with our hyper-growth.”

“I am thrilled to join Rokt, a company that truly believes in talent as a competitive advantage,” said Wilson. “I am looking forward to leveraging my experience to unleash the potential of our people and to be a part of building the future fabric of the culture at Rokt.”

Rokt continues to invest in strengthening the executive team. Sarah’s appointment comes shortly after the announcement of Hunter Yaw as Rokt’s Chief Product Officer. Rokt has transformed e-commerce in 16 countries by using machine learning to serve up personalized and relevant experiences when consumers are buying online, unlocking the hidden potential in every Transaction Moment ™.

For more information on Rokt, please visit rokt.com.

For more information on the announcement, please contact press@rokt.com.


Rokt is the global leader in e-commerce technology, powering the Transaction Moment™ of best-in-class companies including Live Nation, Groupon, Staples, Lands’ End, Fanatics, GoDaddy, Vistaprint, and HelloFresh. Rokt’s mission: To make e-commerce smarter, faster, and better.

Through its proprietary technology, Rokt enables its e-commerce clients to increase brand engagement and unlock new revenues in the Transaction Moment™, allowing them to stay ahead of their competition while delivering a superior and individualized experience for each customer.

Founded in Australia, the company now operates in the US, Canada, the UK, Ireland, France, Germany, the Netherlands, Denmark, Sweden, Norway, Finland, Spain, Australia, New Zealand, Singapore, and Japan. Learn more at rokt.com.

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