Jannine Weigel will release her new single ‘Passcode’ on 18 September. The Thai-German artist is a fresh breed of pop star and ‘Passcode’ is the first release for innovative new record label RedRecords. Produced by the Grammy-nominated record producer Tommy Brown, renowned for his work with Ariana Grande, Chris Brown, Fifth Harmony and more, ‘Passcode’ is a euphoric dance-pop anthem. It was co-written by Canadian singer-songwriter Jessie Reyez and it’s a song equipped with the sort of irresistible chorus that’s bound to get stuck in your head. The single is accompanied by a dazzling video directed by Philip Rom Kulleh. Some of Malaysia and Thailand’s biggest TikTok influencers feature amongst the cast of the video, shot and produced in Kuala Lumpur, Malaysia.
The single marks the arrival of a new wave of Asian pop music. A-Pop is ready for its moment in the spotlight. It’s a fitting global introduction for Weigel, who is already a superstar in Thailand. “I’m so excited for everyone to hear ‘Passcode’!,” she says. “I love that it captures my personality perfectly – fun and bubbly, but with a little bit of an edge.”
Weigel is an apt first signing for RedRecords, the exciting new joint venture between AirAsia and Universal Music Group. The label is committed to shining a light on the talent that lies within ASEAN, devoted to developing Asian artists and putting Asian pop music on a global platform. It’s a region full of pop superstars waiting to be heard. RedRecords CEO Hassan Choudhury remarks, “When [CEO of AirAsia Group, Tony Fernandes] Tony Fernandes and I became aware of Jannine, our backgrounds in music and entertainment told us that this was an artist primed for worldwide success.” He continues, “With the ambition we have for RedRecords, along with the extensive global marketing resources at our disposal, Jannine was the obvious choice as our first signing,” says Choudhury.
In the US, RedRecords have partnered with iconic label Def Jam Recordings, where artists such as Kanye West, Justin Bieber and Alessia Cara are continuing its illustrious history, to release Jannine’s music. It’s the sort of lineage to which Weigel belongs. “I want to be able to inspire people out there,” she says. I feel like I’m proof that as long as you never give up, anyone can have a shot at achieving their dreams, no matter where they come from.” A daring new talent in pop music has arrived. ‘Passcode’ is just the beginning for Jannine Weigel and RedRecords.