Rabanne has recently launched its latest Million Gold Elixir in Malaysia, offering a bold new scent that redefines modern masculinity through richness, sensuality, and unapologetic self-expression. After the successful debut of Million Gold, this elixir is the most opulent release in the iconic Million collection to date, crafted for men who command attention and leave their mark wherever they go.
Million Gold Elixir was created by master perfumers Christophe Raynaud and Quentin Bisch, delivers an intense, ambery, and spicy signature. It opens with fresh bursts of mandarin and bergamot, deepens with a heart of liquorous vanilla and cardamom, and settles into an indulgent base of sandalwood, benzoin, and patchouli.
“The vanilla in Million Gold Elixir is a central element that adds a unique dimension to a masculine fragrance. Its notes possess addictive, which lend the fragrance a very refined quality. This incorporation of vanilla is a true olfactory statement that flirts with the world of niche perfumery. When wearing it, you can feel the richness of the ingredients, which enhances the opulence and sensuality of the fragrance,” shares perfumer Quentin Bisch.
The Million Gold Elixir also saw the return of the iconic ingot bottle with a twist, now featuring a new amber gemstone set into its golden body, enhanced by the XL Link, a house motif symbolising strength, ambition, and statement style.
The brand is running the ‘Record Your Success” campaign as Million Gold Elixir spearheading the campaign and celebrates personal milestones through the universal language of music. Aligned with the unapologetic confidence of Beyonce’s ‘PURE/HONEY’, with the instantly iconic line, “It should cost a billion to look this good” – Million Gold Elixir embodies the spirit of triumph, individuality, and self expression.
Global artist and creative force Moses Sumney returns as the face of Million Gold Elixir, continuing his collaboration with Rabanne following the 2024 launch of Million Gold. Known for his genre-defying music, self-directed visuals, and boundary-breaking personal style, Moses embodies the spirit of modern masculinity: unconventional, expressive, and unapologetically self-assured.
In the latest campaign, Moses brings his signature energy to bold new heights. Dressed in an oversized XL Link necklace and framed in brushed gold, he appears alongside Million Gold Elixir and its perfect counterpart, 1 Million Elixir – the 2021 cult-favourite scent defined by its fruity-floral depth and warm, woody finish.
The Million Gold Elixir is now available in 50ml and 100ml at selected department stores across the country, including Seibu, Isetan, Parkson, SOGO, and AEON.