[From left to right:]
Debra Deyvitah, Marketing Manager (Nutrition Portfolio), Pepsico
Mr Georgen Thye, Consultant Dietitian
Aditya Ahuja, Cluster General Manager of PepsiCo Malaysia & Philippines
Dr Kit Phanvijhitsiri, PepsiCo’s R&D Nutrition Principal Scientist
Quaker has launched the Jom Quaker Fit Campaign in Malaysia, evolving its nationwide health movement to help Malaysians adopt smarter eating habits for better weight management and wellbeing. The campaign emphasizes oats as a nutritious breakfast option to combat early weight gain, support heart health, and enhance digestive function.
Held at Sunway Velocity Mall, the campaign launch conveyed the message “Eat Better, Not Less” through expert discussions, a live cooking demo, and interactive health zones.
A study reveals that 54.4% of Malaysians are overweight or obese, with over 2 million people affected by non-communicable diseases (NCDs) like obesity and high blood pressure. This reflects a public health crisis tied to poor dietary habits, including low fibre intake and high refined carbohydrate consumption. Improved nutrition and lifestyle changes can help prevent diseases like hypertension and diabetes.
“Eating healthy isn’t just about weight; it’s about building habits that support a better life including movement, mental wellbeing, and energy levels. It’s time we look beyond calories and focus on nourishment, balance and behaviour and oats are a smart place to start” said Mr Georgen Thye, Consultant Dietitian.
In response to the inaugural challenge in 2024, The Jom Quaker Fit Campaign encourages Malaysians to incorporate oats into their daily breakfast. The campaign emphasizes the benefits of better fibre, slower-release energy, and improved fullness in just 30 days. Quaker is also conducting a 30-Day Challenge in 70 retail outlets and plans to expand outreach through university collaborations with health institutions later this year.
“At Quaker, we believe in meeting Malaysians where they are, with simple, achievable tools that make a real impact but do not disrupt their daily routines. The Jom Quaker Fit Campaign is about smart, sustainable swaps, not sacrifices and helping Malaysians build better food habits with real, science-backed solutions — starting with one of the most powerful grains in the world: Supergrain Oats. We are proud to lead a movement that’s practical, inclusive, and rooted in science to support Malaysians on their health journey,” shared Aditya Ahuja, PepsiCo Cluster General Manager for Malaysia & Philippines.
Oats, Small Grain, Big Science
Supported by over 80 global clinical studies, oats aid in weight management due to beta-glucan, a soluble fibre that enhances satiety and regulates blood sugar. This helps prevent overeating and supports long-term health goals without restrictive diets. Starting the day with oats allows Malaysians to enjoy this superfood’s benefits for digestion, sustained energy, and heart health in one wholesome bowl.
“The Jom Quaker Fit Campaign is grounded in science and built for real life. It is designed to help Malaysians take charge of their health through small, consistent steps – beginning with breakfast,” said Dr Kit Phanvijhitsiri, the R&D Nutrition Principle Scientist at PepsiCo. “With its beta-glucan content, research shows that oats support satiety and help regulate blood sugar, two important factors in weight management. Whether enjoyed at breakfast or in savoury dishes, oats offer a practical and enjoyable way to increase fibre intake and support a more balanced diet.”
Expert Insights & Live Demo: One Message, Many Plates
The launch’s signature segment featured an expert-led discussion alongside a live oat-based cooking demonstration, providing credibility and inspiration. Dr Kit Phanvijhitsiri and Mr Georgen Thye, Consultant Dietitian, highlighted the importance of fibre in the Malaysian diet and promoted oats as a versatile breakfast option that can replace refined grains in local meals.
“Healthy eating doesn’t need to be complicated or restrictive. “Incorporating oats into your morning meal is a simple first step toward improving satiety, digestion, and energy levels. Today’s cooking demo proved that oats are far from boring; they are adaptable, affordable, and incredibly satisfying when used creatively. This campaign shows Malaysians that healthy food can be simple, satisfying and full of flavour — it’s not about restriction, but about making better choices every day,” said Mr Georgen Thye, Consultant Dietitian.
From savoury porridge to fibre-rich snacks, Mr Georgen prepared dishes live on stage to show Malaysians how to make healthier choices for breakfast and beyond. This segment reinforced the campaign’s core message, “Eat better, not less,” shifting focus from dieting to nourishment and enjoyment.
“As a dietitian, I always get asked how to make healthy food taste good. We want to show Malaysians that nutritious food can also be hearty, local, and full of flavour. Oats are a great base to work with, especially for those trying to eat better without giving up the food they enjoy, Mr Georgen added.
Join the Jom Quaker Fit Campaign Roadshow and Be Part of the Movement at Sunway Velocity Mall
The Jom Quaker Fit Campaign is now open to all Malaysians and includes:
- FREE Body Composition Check in 70 retail outlets
- Fresh oat-based recipes, influencer content, and expert nutrition tips
The event at Sunway Velocity Mall is open to the public until 17 August, inviting everyone to learn how everyday ingredients like oats can improve lifestyle choices. With interactive displays and practical tips, visitors can discover easy swaps for better energy, fullness, and overall health. Stop by, take your first step toward a 30-day challenge, and get inspired to eat better, not less.
To learn more about the Jom Quaker Fit Program, please visit Quaker on Facebook and Instagram or directly access www.quaker.com.my