PUMA Malaysia has announced the availability of the PUMA x FRIDA KAHLO collection from the latest collaboration with Frida Kahlo corporation and OEG Latino. The PUMA x FRIDA KAHLO collection elevates style and purpose through technical designs and powerful mantras. Frida’s artwork and culture illustrate a story of female empowerment and independence. Her passion continues to move us forward.
Key pieces in the running and training collection include:
Run XX NITRO FRIDA KAHLO
A woman’s foot is unique, yet the running market has ignored this fact and instead amended men’s footwear to “fit” women. PUMA is taking a stand with the first running shoe built on a woman’s last. Aptly timed to our Frida Kahlo collaboration, meet the groundbreaking Run XX NITRO Frida Kahlo, featuring a female-specific narrower heel, sculpted arch, and lower instep. But a tailored fit wasn’t enough: We incorporated a NITRO foam midsole—the perfect balance of durable and lightweight cushioning—and a bold floral printed RUNGUIDE support rail to promote proper alignment and increased stability for longer distances. Watch her go!
Key benefits include:
- Cushioning: Advanced NITRO foam technology provides superior responsiveness and cushioning in a lightweight package.
- Stability: RUNGUIDE, a firm density rim, promotes proper alignment and keeps the foot centered through each stride.
- Grip: PUMAGRIP, durable rubber compound provides multi-surface traction.
- Fit: A midsole engineered specifically for the female form.
PWRFRAME TR FRIDA FLORAL
The PUMA x FRIDA KAHLO PWRFrame TR Frida Floral features artist-inspired floral prints blooming through the mesh overlay and midsole. Contrast stitching mimics the embroidery used in Frida’s iconic artwork and takes this high-performance training shoe to masterpiece status. The 3D support system helps keep you steady through every interval, making it perfect for a wide range of routines. Its maximum functionality enhances every workout.
Key benefits include:
- Support: Engineered midsole 3D frame system provides enhanced support and stability.
- Cushioning: PROFOAM high-rebound EVA that provides cushioning and a responsive ride.
- Grip: PUMAGRIP, durable rubber compound provides multi-surface traction.
PUMA X FRIDA KAHLO CROP TOP BRA
An open back with delicately woven crisscross elastic is a standout feature of the PUMA x FRIDA KAHLO Crop Bra. The front is equally impressive, with beautifully placed floral graphics climbing the sides and contrast stitching accents. Premium ellaVATE fabric is supportive and quick-drying, while moisture-wicking technology keeps you dry and comfortable during workouts. This top is fit for the gym and the gallery.
Key benefits include:
- Dry: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
PUMA X FRIDA KAHLO REVERSIBLE JACKET
Inspired by The Two Fridas, an emotionally charged portrait that illustrates the artist’s two differing personalities, the PUMA x FRIDA KAHLO Reversible Jacket is a lesson in duality. One side features a solid color design with a subtle flower crown on the hood, while the other side boasts a bold and beautiful allover graphic, ideal for when you feel like making a statement. Whichever way it’s worn, you can flaunt the feminine style.
Key benefits include:
- Dry: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
PUMA X FRIDA KAHLO 7/8 TIGHT
A fashion-forward legging from every angle, the PUMA x FRIDA KAHLO 7/8 Tight is a true work of art. Floral prints, inspired by the artist’s beautiful blooms, lace-up elastic waistband detail, and contrast stitching combine in homage to Frida’s eclectic personal style. The tight features premium ellaVATE quick-drying fabric for supreme support and opaque coverage—talk about feeling empowered.
Key benefits include:
- Dry: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
- Movement: Waistband pocket offers a secure storage solution.
The PUMA x FRIDA KAHLO collection is now available on PUMA.com and at PUMA stores with a price ranging from RM 299 – RM 639.