Fashion Lifestyle

PUMA launches first STADIO PALERMO at Bangkok

Yat Keanby
Leave a Comment on PUMA launches first STADIO PALERMO at Bangkok
(L to R: L.A Aguinaldo, Xu Bin, Sonia Chew, Win Metawin Opas-iamkajorn, Tu Tontawan Tantivejakul, Namtan Tipnaree Weerawatnodom, Off Jumpol Adulkittiporn, Priscilla Abby, Agatha Pricilla, Jefri Nikhol, Meerqeen)

PUMA has recently launched the first ever PUMA Palermo Pop-up store called STADIO PALERMO, in Southeast Asia, located at Central World, Bangkok.

Southeast Asia’s first PUMA Palermo Pop-Up: A retail concept experience that brings a terrace fashion icon to life.

The exclusive star-studded by-invite launch event reintroduced and celebrated the return of one of PUMA’s iconic archive pieces – the Palermo. It also served as a portal into the vibrant and effortlessly playful universe of PUMA Palermo. As guests stepped into the space, they were transported on a journey evoking the essence of Italy, paying homage to the coastal capital of Sicily in which the Palermo was proudly named the terrace legend of.

Limited Edition Sicily inspired Gelato Flavors: Exclusive gelato flavors were created to encapsulate the spirit of Sicily and playfulness of PUMA Palermo sneakers.
After-Party Vibes: When the sun went down, DJ P-U turned up the decibels, sending waves of rhythm across the venue, ensuring that spirits were high, and feet were kept grooving.
Palermo Shoes Customisation Workshop: Your chance to unleash your creativity and add a personal touch to the shoes.
Palermo Shoes Customisation Photo Zone: Show off your finished work – displayed on a pedestal for a cool shot.
Foosball Magic: Foosball jugglers and dance performers took the stage, wowing the crowd with their energetic moves and showcasing the playful colours of the Palermo
Giant Palermo Shoe: Grab your chance to snap a picture in front of a giant PUMA Palermo sneaker for a larger-than-life experience

From the outset, attendees were immediately swooped away into the colorful world of PUMA Palermo, drawing inspiration from terrace fashion and Italian roots. A slew of on-site activities and performances were specially prepared for the guests, which gave them a taste of a summer celebration of la dolce vita – the sweet life. 

Shop an Effortlessly Playful Style: Visit the STADIO PALERMO to shop a range of Palermos, including pop-up exclusive colorways.

Apart from that, over 100 celebrities and influencers across Southeast Asia joined to celebrate the PUMA Palermo launch media event. Their presence at the event not only heightened the celebration but also showcased the PUMA Palermo DNA as a key footwear in shaping fashion, football heritage and lifestyle. 

PUMA’s latest Spring Summer 24 Palermo collection is now available for purchase at selected PUMA stores and PUMA.com. 

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