Fashion Lifestyle

PUMA Deviate Nitro to sparks in Malaysia on 16th April, features NITRO Foam technology


PUMA is picking up speed again and sparking change as the Deviate Nitro will be available in Malaysia starting from 16th April.

The Deviate Nitro is built for speed and an effortless run. Featuring two layers of PUMA’s new foam NITRO and INNOPLATE technology which offers max cushioning and improved efficiency for long runs; the Deviate Nitro is perfect for runners looking for responsiveness and comfort during their high mileage runs and marathons.

Launching alongside the Deviate Nitro are three other running silhouettes: Velocity, Liberate and Eternity – all featuring PUMA’s cutting-edge NITRO Foam technology. 

In conjunction with the running shoes launch, PUMA Southeast Asia has introduced an exciting lineup of initiatives to kickstart their latest campaign, RUN PUMA. First with a press conference held on 15 April, bringing together a group of Avid Runners, including national athletes and fitness trainers from across the region in Singapore, Malaysia and Indonesia to share their personal experiences and testimonials with the Deviate Nitro. While spurring an insightful conversation, PUMA also engaged a group of Beta Runners, running enthusiasts from various running clubs in Singapore to review the shoes live during the conference. Through the sharing from both parties, PUMA calls on the running community to provide a spark for a new generation of runners.

PUMA is also offering avid runners to join 600km Deviate Nitro Challenge, where runners can enjoy a 1-for-1 trade-in for a pair of Deviate Nitro upon completing 600km with their first pair of Deviate Nitro. To join the challenge, they need to first purchase a pair of Deviate Nitro between 16th April to 16th July, and complete the distance goal in their Deviate Nitro by 31 Dec. Participants can track their progress via the PUMATRAC app which will validify their completion and allow them to trade in their shoes for a new pair of Deviate, Velocity, Liberate or Eternity at PUMA Retail Stores.

The Deviate Nitro retailing at RM 689 and the entire collection drops in Malaysia on 16 April. Thecollection will be available on PUMA.com, PUMA Stores, and selected dealers nationwide.

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