Fashion Lifestyle

PUMA Calibrate Runner with XETIC technology heading to Malaysia on 15th Oct 2020

PUMA collaborated with MIT Design Lab to create, XETIC, a cushioning technology, which will start a new era by combining the worlds of mechanical cushioning and foam. This ultramodern performance innovation will provide for an excellent comfort for walking and will be first introduced in a new street-ready sneaker called Calibrate Runner.

While the futuristic visible technology of XETIC may look like 3D printing at first, XETIC is not made of plastic, it is foam. XETIC takes its name from “auxetic materials”, structures, which behave in a certain way when they are subjected to mechanical stresses such as compression. For XETIC, this means the cushioning provides an excellent comfort for all wearing occasions.

The whole team was delighted with the ability to work on a project that allowed them to explore such a new space and to see all the efforts culminating in the creation of the Calibrate Runner. Over the course of the project qualitative and quantitative user testing was used, a novel finite element analysis simulation, and parametric design to find the perfect pattern, which was named ‘Recurve’.

With its visible XETIC technology, Calibrate Runner has a unique futuristic aesthetic, which will appeal to the techiest of streetwear collectors, while giving athletes access to a new era of cushioning. Straight from the lab, into the future.

PUMA’s new Calibrate Runner featuring XETIC technology will be available in Malaysia starting on 15 Oct 2020 and retailing at RM 659. The shoe will be available in Europe (starting August 15th) and Americas (August 28th) on PUMA.com, PUMA Stores, and select retailers worldwide.

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