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PUMA appoints NCT 127 as APAC ambassador; sets for increasing brand value in all APAC regions

PUMA has officially announces the signing of the group ‘NCT 127 (SM Entertainment)’ as their latest ambassador for APAC market.

The Korean idol group will become PUMA’s ambassador in APAC and will be active in fifteen different Asian and Oceanian countries. The selection of ‘NCT 127’ as PUMA’s APAC ambassador is significant in that they are Korean artists to represent the brand, contributing to the spread of the Korean Wave centered on the rising trend of K-POP worldwide.

A SM Entertainment official said, “Collaborating with the world-famous sports brand PUMA is very meaningful to ‘NCT 127’, and through this great opportunity, we will reflect a more diverse side of ourselves, along with PUMA.”

In the meantime, ‘NCT 127’ will begin its activities as PUMA’s APAC Ambassador, starting with the SLIPSTREAM campaign on 29th July 2022. Launched in 1987, the PUMA SLIPSTREAM is an iconic sneaker that best represents the brand’s heritage, featuring a classic basketball silhouette redefined with modern sensibilities, mixing leather and suede materials to suggest a premium look. 

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