Automotive Fashion Lifestyle

PUMA and Scuderia Ferrari’s “A Story Of Success” collection brings a fusion of racing heritage and contemporary design

PUMA is teaming up with Scuderia Ferrari to launch its Autumn Winter 2023 collection, “A Story Of Success” collection. This new collection draws inspiration from Scuderia Ferrari’s legendary victories at the 24 Hours of Le Mans in the 1960s as it showcases an unrivalled fusion of racing heritage and contemporary design.

The collection celebrates Scuderia Ferrari’s extraordinary journey on the world motorsport stage. Between 1960 and 1965, Scuderia Ferrari secured consecutive victories, the last one with the 250 LM Berlinetta GT. With a total of ten Le Mans trophies, including this year’s with the 499P Hypercar, Ferrari’s legacy is unparalleled.

The Scuderia Ferrari Collection captures the spirit of Ferrari’s triumphs with a striking blend of signature colors and co-branding. Embracing the iconic Rosso Corsa (red) and Giallo Modena (yellow), the collection offers a wide range of apparel choices that embody the essence of Scuderia Ferrari’s racing heritage. From T-shirts and hoodies to statement jackets and shorts, every piece in this collection reflects the bold, fast, and stylish nature of the Prancing Horse. The attention to detail and incorporation of Scuderia Ferrari’s heritage design cues make this collection an incredible representation of the brand’s timeless legacy.

The PUMA for Scuderia Ferrari “A Story Of Success” collection is available for purchase from 15 August 2023 onwards in Malaysia at all PUMA Stores. All products range from RM 159 – RM 529.

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