SINGAPORE, April 20, 2021 /PRNewswire/ — Vehicle owners and manufacturers in Southeast Asia now have a high-quality option for automotive struts and shock absorbers because ADD Industry (Zhejiang) Corporation Limited (SHA: 603089) is finally launching its premium brand PRT (Performance Ride Technology) in the region.
Southeast Asia’s car manufacturing sector has seen explosive growth in recent years, with countries like Indonesia and Thailand (known as the ‘Detroit of Asia‘) becoming global manufacturing hubs.
While the COVID-19 pandemic has temporarily slowed down this growth, Southeast Asia remains a sought-after market for the automotive industry and manufacturers are already restarting innovative promos and marketing initiatives.
“With the global COVID-19 vaccine roll-out, it’s only a matter of time until we’re all back on our feet. So, now is the perfect time to introduce PRT to the SEA market to ride the next wave of growth in the industry,” says Bruno Bello, Category and Marketing Manager at PRT.
The pandemic has also opened new opportunities for PRT. “We had planned to set up a storage unit in Thailand but due to COVID-19 restrictions, we are now opening our doors to other local distribution partners in Southeast Asia,” says Bello.
PRT is the leading manufacturer of aftermarket shocks absorbers and struts in the world, supporting more than 10,000 vehicle models. It has over 25 years of experience in supplying over 2,700 OEM-quality parts that pass even the strictest automaker specifications.
But PRT isn’t relying on its premium products alone for its SEA launch. The brand has already partnered with the world’s leading vehicle and replacement parts catalogue.
“We will continue our expansion and growth in the global automotive aftermarket industry, and we’ve partnered with TecDoc, which will only add even more value to our overall global product launching strategy,” Bello adds.
PRT (Performance Ride Technology) is the North American brand of ADD Industry (Zhejiang) Corporation Limited, which operates in China and the United States. Operating for more than 25 years in over 67 countries, PRT produces parts that can be used in almost all types of vehicles, from cars, to SUVs, and even trucks. PRT is ISO-certified and adheres to the strictest quality standards of car manufacturers.
For more, please visit www.prtautoparts.com and PRT’s social media pages:
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