This year, Poh Kong is celebrating its 50th anniversary and is launching an exclusive limited-edition gold bar collaboration featuring renowned Malaysian artist Lim Ah Cheng, alongside a year-long rewards campaign and community initiatives.
The highlight of the anniversary celebration is the “The Stallion Surge and Dragon Ascend” gold bar collection, inspired by the Dragon Horse. Crafted in 999.9 pure gold, it unites the stallion’s strength with the dragon’s grace — symbolising ambition and enduring legacy. This masterpiece combines expressive brushwork with master gold craftsmanship, reflecting artistic storytelling and elegance.
Launched for the 50th Anniversary, the 999.9 gold bars come in 1g, 3g, and 8g variants, available individually or as a set. Designed for both investment and gifting, they feature premium packaging, making them collectible keepsakes. Additionally, Poh Kong has introduced an augmented reality (AR) feature. Customers can scan the gold bar design through the Jeweland app to access interactive AR animations, blending traditional artistry with modern technology.
In celebration of its milestone anniversary, Poh Kong is launching a RM2 million rewards campaign through the Jeweland app. Members can redeem vouchers using half the usual points and join a “Spin & Win” programme where they can win prizes like jewellery worth up to RM50,000, gold bars, gold coins, vouchers, and more.
As part of its 50th anniversary activities, Poh Kong has teamed up with Make-A-Wish Malaysia to fulfill life-changing wishes for 50 children with serious illnesses. This effort shows the brand’s dedication to giving back to the community through its “Gift of Joy” campaign.
The group announced that anniversary activities and partnerships will persist throughout the year in select locations, backed by ongoing social media promotions and the Jeweland app.
The 50th anniversary campaign showcases Poh Kong’s blend of five decades of heritage with modern collaborations, digital engagement, and culturally inspired designs, aiming to resonate with a new generation of customers.