POCO has officially launched the F7 Series in Singapore, introducing the POCO F7 Ultra and POCO F7 Pro to key media. This flagship duo offers top-tier speed and efficiency while being accessible, with prices starting at RM 2,299 in Malaysia.
“With the POCO F7 Series, we’ve made cutting-edge technology more accessible than ever,” said Angus Ng, Head of Product Marketing at POCO Global. “For the first time, we are introducing an Ultra model that takes power and performance to a new level for POCO. By blending flagship features with exceptional pricing, the launch of POCO F7 Ultra and POCO F7 Pro marks a significant leap forward, reflecting our commitment to continuously refreshing the user experience and empowering users to maximize their potential in work, play, and creativity.”
Double the power, double the performance
The POCO F7 Ultra features the Snapdragon 8 Elite Mobile Platform, built on a 3nm process, delivering a significant increase in CPU and GPU performance while reducing power consumption. It achieves an impressive AnTuTu score of 2,843,461, ensuring fast performance for gaming and multitasking.
Additionally, it introduces the VisionBoost D7 chipset for enhanced visual effects, supporting immersive gameplay at 120FPS and improved video quality on platforms like YouTube and Netflix. Powered by Xiaomi HyperOS 2, it offers intelligent performance optimizations, including WildBoost Optimization 4.0 for smooth gameplay and efficient resource management.
The POCO F7 Pro utilizes the Snapdragon 8 Gen 3 chipset, providing a balance of speed and efficiency, also running on Xiaomi HyperOS 2. Both models feature LiquidCool Technology 4.0, ensuring effective cooling to maintain performance during demanding tasks.
Long-lasting power for nonstop action
The POCO F7 Ultra features a 5,300mAh battery with 120W HyperCharge for a full charge in just 34 minutes and 50W wireless charging. The POCO F7 Pro has a larger 6,000mAh battery and 90W HyperCharge for extended performance. Both models utilize advanced charging technologies, including the POCO Surge P3 and G1 chipsets, to enhance efficiency and battery lifespan, maintaining over 80% capacity after 1,600 charging cycles, ensuring reliable power even in harsh conditions.
Capturing the unseen by bringing precision and creativity to every shot
The POCO F7 Ultra features an advanced triple-lens imaging system, including a 50MP main camera with Light Fusion 800 sensor, a flagship floating telephoto lens, and a high-pixel ultra-wide camera. This setup covers 8 focal lengths, allowing for versatile photography. The main camera excels in various lighting conditions and offers different focal lengths for candid and portrait shots. The telephoto lens is capable of intricate macro photography, 2.5X optical zoom for portraits, and 5X in-sensor zoom for distant scenes. The 32MP ultra-wide camera captures landscapes and group shots with a 120-degree field of view.
The paragraph highlights POCO AISP, an AI computational photography platform that merges CPU, GPU, NPU, and ISP capabilities via Xiaomi HyperOS to improve image processing. It features a floating telephoto lens for detailed imaging, 20X UltraZoom Beta for focusing on intricate details, and UltraSnap for rapid continuous capture, processing up to 150 frames with consistent clarity.
On the other hand, POCO F7 Pro brings a blend of powerful hardware and AI-driven enhancements to elevate mobile photography in its class. The 50MP main camera, also powered by the Light Fusion 800 image sensor, captures vibrant, highly detailed photos, while the 8MP ultra-wide camera makes it easy to capture expansive landscapes and group shots. Leveraging the POCO AISP platform, POCO F7 Pro also offers the UltraSnap feature, along with dual focal length portraits for both wide-angle and classic shots.
For those seeking even more creative possibilities, both devices come with features like Dynamic Shots that bring stills to life, as well as more AI features⁶ for next-level creativity to provide the perfect finishing touch for photos and videos.
Advanced edge-to-edge display with thoughtful eye-care technologies
Crafted to provide an exceptional viewing experience, the POCO F7 Ultra and POCO F7 Pro come with ultra-slim bezels and advanced eye-care technology. Their bright displays boast a peak brightness of 3200 nits and 1800 nits HBM brightness, offering vibrant colors and impressive HDR effects, even in bright sunlight.
These devices also focus on protecting your eyes. With Circular Polarization Technology, the screens mimic natural light, making them more comfortable to look at. They feature 3840Hz high-frequency PWM dimming and 16,000-level auto brightness adjustment, adapting easily to different lighting conditions for your comfort. They hold certifications from TÜV Rheinland for low blue light, flicker-free screens, and circadian friendly design, helping reduce eye strain even during long use.
The touch responsiveness is enhanced by AI, allowing smooth interaction even with wet fingers, oil, or gloves. Additionally, POCO introduces an ultrasonic fingerprint sensor for quick unlocking, making access faster and more secure.
Premium design meets robust durability
The POCO F7 Series combines exceptional performance with a design that epitomizes flagship quality. The POCO F7 Ultra and F7 Pro showcase a striking gloss-matte back cover, with the Ultra model featuring quad-curved glass for enhanced grip. Both models feature a sophisticated design with a matte metal frame and a unique camera ring, emphasizing symmetry and power. With an IP68 rating for water and dust resistance, the series ensures reliability in challenging environments. The F7 Ultra is equipped with POCO Shield Glass for superior screen protection, while the F7 Pro utilizes Corning Gorilla Glass 7i for added durability.
Boosting user experience with enhanced connectivity and audio
The POCO F7 Series combines flagship performance with an outstanding user experience, featuring the Surge T1S tuner for improved connectivity—boosting cellular performance by up to 37% and Wi-Fi/Bluetooth performance by up to 16%. It also offers immersive sound through Stereo Dual Speakers and enhances audio-visual quality with AI Super Cinema.
Product Availability
POCO F7 series launches in Malaysia, featuring the F7 Ultra in Yellow and Black with 12GB+256GB and 16GB+512GB storage options, while the F7 Pro is offered in Black, Silver, and Blue with 12GB+256GB and 12GB+512GB storage variants.
From now to April 9, exclusive open sales promo on these models are available online on mi.com, and official POCO stores on Shopee and Lazada.
| Product | Variant | Normal Price | Open Sales Promo | Platform |
| POCO F7 Ultra | 12GB+256GB | RM 2,999 | RM 2,699(Free Xiaomi 50W Wireless Charging Stand worth RM229) | Lazada | mi.com |
| 16GB+512GB | RM 3,299 | RM 2,899(Free Xiaomi 50W Wireless Charging Stand worth RM229) | ||
POCO F7 Pro | 12GB+256GB | RM 2,299 | RM 2,039 | Shopee | mi.com |
| 12GB+512GB | RM 2,499 | RM 2,139 |
*Every purchase of POCO F7 Pro includes 1 free screen replacement within 6 months and 2-year warranty.