Pestle & Mortar Clothing (PMC) has recently done a pop up at Tiffin at the Yard, Sentul Depot for the preview of The Tiger Archives. The Tiger Archives is made possible with a partnership with Tiger Beer to launch a NFT collection features PMC’s take on Chinese archival tiger artwork featuring Tiger Beer’s bottles through the years, each unique and fully drawn by hand.
The brand also confirmed that owning one of these NFTs gives a series of exclusive perks such as curated experiences in Malaysia & Singapore, as well as limited edition merchandise. Not only that, 30% of all proceeds from The Tiger Archives go towards supporting local musicians and artists throughout 2022, the Year of the Tiger in conjunction of Tiger Beer’s Uncage platform.
The Tiger Archives will be open for public mint on 30th January 2022. Each NFT will be sold at 0.05 ETH (approximately RM655 at time of writing).
“One of our main drivers for The Tiger Archives is to educate newcomers into the metaverse, and illuminate this space for our community. We want to show how the metaverse enables endless possibilities, and are excited for our community to join us on this bold adventure” said PMC Founder Hugh Koh.
“By ingraining the Spirit of the Tiger onto the blockchain, these NFTs also serve as lucky charms that will bring its owners joy and abundance throughout the Tiger year and beyond,” added Hugh.
Joyce Lim, Marketing Manager of Tiger Beer Malaysia also added, “As an occasion that only comes once every 12 years, the Year of the Tiger is a very special year for us, and our year-long campaign starts with Chinese New Year. Through this, we want to encourage people to uncage their inner tiger and go all out to pursue their boldest ambitions in 2022. This foray into NFTs showcases the brand’s progressive, roaring spirit, and we hope to continue breaking boundaries with our long standing partner, PMC”.