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PlayStation Asia announces ‘Love of Play’ Campaign with KIM CHAEWON from LE SSERAFIM, Festive New Year 2026 Sales and PlayStation x Wiggle Wiggle Merchandise Collaboration

PlayStation Asia is starting 2026 with a special collaboration called the New Year “Love of Play” campaign, featuring KIM CHAEWON from the K-pop group, LE SSERAFIM.

The campaign will have 4 episodes: Family, Friends, Sisters, and Solo. Enjoy the first episode: Family, via the video link above.

The other episodes will follow: Friends on Feb 4, Sisters on Feb 5, and Solo on Feb 6. To possibly win a DualSense wireless controller signed by KIM CHAEWON, check out the social campaigns on PlayStation Asia IG channels.

Additionally, PlayStation announced a Festive New Year Sale from February 6 to February 19 in participating retailers (while supplies last), featuring discounts on PS5 consoles, accessories, and games, including:

  • PS5 Consoles (product availability varies by country): SGD 70 / MYR 240 /  THB 1,800 / IDR 810,000 / PHP 2,800 Off
  • PlayStation VR2: SGD 140 / MYR 480 / THB 3,600 / IDR 1,620,000 / PHP 5,600 / VND 2,610,000 Off
  • PS Portal: SGD 28 / MYR 90 / THB 700 / IDR 340,000 Off
  • Discounts on PS5 titles, such as Ghost of Yotei, Death Stranding 2: On The BeachAstro BotMarvel’s Spider-Man 2 and God of War Ragnarök

For more details on the sales, please scroll down below to see full table of the sales promotion or visit the promo website here.

Additionally, PlayStation is teaming up with the popular South Korean brand, Wiggle Wiggle, to launch a special Love of Play merchandise series. This includes PlayStation-branded washable home slippers, a set of two acrylic clips, and an acrylic coaster*.

Fans can get this limited-edition set by taking part in selected PlayStation Asia social activities during the campaign.

Starting today, there’s a fun Instagram Stories sticker contest happening on the official PlayStation Asia IG channel. Participants can win a Wiggle Wiggle Gift Set by using the exclusive Stories template, adding stickers and GIFs, and sharing it on their Instagram Stories while tagging PlayStation Asia.

*Available in South Korea, Hong Kong, Taiwan, Singapore, Malaysia, Thailand, and the Philippines.

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