Pavilion Bukit Jalil and Siam Piwat has just launched three exclusively curated ‘Made in Thailand’ brands Ecotopia, Absolute Siam and ICONCRAFT to the mall’s new Thai Precinct. Ecotopia, Absolute Siam and ICONCRAFT center around purposeful retail, where each of these unique and creative Thai brands gives local Thai entrepreneurs an opportunity and international platform to showcase the height of Thai creativity and a selection of environmental conscious and sustainably sourced products from local Thai artisans within this 3-in-1 open-concept store.
Officiating the Grand Opening was Guest of Honour Mrs. Piyapin Niyomreks, Deputy Head of Mission, Royal Thai Embassy (representing His Excellency Chainarong Keratiyutwong, Ambassador of Thailand to Malaysia); alongside VIPs including Ms. Usara Yongpiyakul Chief Executive Officer – Retail Business Group, Siam Piwat Co., Ltd.; Mr. Worawan Wanwil, Minister Counsellor, Department of International Trade Promotion, Royal Thai Embassy; Datuk Lee Whay Hoong, Director, Regal Path Sdn Bhd; Dato’ Joyce Yap, CEO of Retail, Kuala Lumpur Pavilion Sdn Bhd; Mrs. Parisa Chatnilbandhu, General Manager of Siam Selected Co. Ltd and Mr. James Loke, CEO of Anggun Kenanga Sdn. Bhd. The launch was followed by a contemporary fashion show highlighting star products from each of the curated brands Ecotopia, Absolute Siam, ICONCRAFT.
“The launch of Ecotopia, Absolute Siam, and ICONCRAFT gives local and international shoppers the opportunity to experience Thailand without leaving Malaysia. Shoppers can now explore these purposeful new brands and experience the best of Thai craftmanship and creativity through its highly curated selection of merchandise under one roof, with this unique and immersive retail concept,” said Dato’ Joyce Yap, CEO of Retail, Kuala Lumpur Pavilion Sdn. Bhd., Retail Planner of Pavilion Bukit Jalil.
The opening of these 3 brands is a significant milestone of partnership between Siam Piwat and Pavilion Group, which reinforces Siam Piwat’s aspiration to bring Thailand statement onto the world stage.
“We are proud to be taking SMEs products that have proven popular among foreigners to countries with high purchasing power while building awareness of Thai brands and designers internationally with the launch of the first Ecotopia, Absolute Siam, and ICONCRAFT stores outside of Thailand. For more than 10 years, Siam Piwat has been working with several agencies to incubate Thai entrepreneurs by training them how to design and market their products. We are proud to take our initiative further by giving them the exposure to showcase and sell their products to an international audience and introduce Thai culture, creative modern designs, and traditional handicrafts to the Malaysian market. We look forward to working with The Pavilion Group to continue our international expansion and to further strengthen Malaysia and Thai business relations,” said Ms. Usara Yongipiyakul, CEO of Retail, Siam Piwat Retail Holding.
Ecotopia, Absolute Siam Store, and ICONCRAFT each represents a unique aspect of Thai culture:
Ecotopia focuses on bringing together an eco-conscious community of like-minded individuals with a belief that “Together, We Co-Create a Better World”. In collaboration with 12 eco-creators, Ecotopia delivers a new and friendly eco-centric experience that can be embraced by people from all walks of life. Seasun Society, an eco-friendly skincare line, and Magfish, an art and crafts business that uses recycled materials are amongst the brands on offer.
Absolute Siam Store is focused on Thailand’s avant-garde fashion, providing a platform for up-and-coming Thai designers to showcase their creativity and fashion prowess. Over 60 fashion, art, tech, and lifestyle brands are represented in this multi-brand concept shop, which offers one-of-a-kind innovative and bold fashion pieces that set new trends in Absolute Siam style. Mahanakon, TA.THA.TA, Coralist, Sue and Anona are among the prominent Thai designers featured, with popular items including Mahanakon’s Durian Run Run graphic t-shirt, Sue’s Printed Wrap Pants and TA.THA.TA’s quirky Jam Bag.
ICONCRAFT showcases Thailand’s unique arts and crafts, with products from over 800 craftsmen, designers, and local communities all over Thailand exhibited, giving artisans the opportunity to enter modern trade. Jewellery, home decor, one-of-a-kind handicrafts, lifestyle artefacts, scents and fragrances are among the myriad of products offered in-store. Some brands featured are Bangkok Baskets that sell handmade bags with contemporary designs, and Kitt. Ta. Khon features modern hand-woven furniture pieces.
As part of Pavilion Bukit Jalil’s commitment to providing an immersive retail experience, Ecotopia, Absolute Siam and ICONCRAFT make up part of a curated Thai Precinct where shoppers can experience Thailand’s rich culture through creative retail concepts. Coming soon as a new addition to the Thai precinct is Sukhumvit 38 – a new Thai concept dining experience helmed by Michelin Star Chefs to bring unique gastronomic experiences to shoppers. Beyond these unique Thai retail offerings, Pavilion Bukit Jalil’s vibrant retail mix includes well-known retail brands as well as international brands that have selected the mall for entry into the Malaysian retail market. Such first-in-Malaysia stores include brands such as LOHAS, TIANYUE TEAJOY, HOHM, DULUKINI, and TSUTAYA BOOKS.