Recently, Patta and New Balance has collaborated to release the new Patta x New Balance 990 V3. Since both brands are family owned and in harmony with the universal mantra: “Keep Your Family Close” the collaboration celebrates everyone from the youngest and brightest to the oldest and wisest. The latest addition to the Patta x New Balance union is the highly anticipated kids’ model, it’s the first time the duo releases a kid’s sneaker to pair with the adult ones and it’s Patta’s first kids sneaker ever.
The campaign for Patta x New Balance 990 V3 captures a multi-generational family affair. The video and imagery are shot by Namibian photographer Kyle Weeks with a little help from the Patta kids. The campaign highlights the collection through the dynamic of a family BBQ.
Patta x New Balance 990 V3 – a mash-up between the classic New Balance aesthetic and the trademark Patta style – is designed in olivine and complemented with sandy and bold green-fluorescent accents. The sole is partly speckled and comes in white and grey. The sneaker features subtle branding details such as the Patta script P on the heel tab and Patta branding on the heel counter.
Patta x New Balance 990 V3 (contains pigskin) is priced at RM999. It will be available through www.newbalance.com.my and Crossover on 7 October 2022. To learn more about Patta x New Balance 990 V3, please visit click here.