OREO has announced that they are teaming up with BLACKPINK for a ground-breaking OREO x BLACKPINK collaboration. Fans of both the brand and South Korean mega girl group (BLINKs) can look forward to bespoke products and a slate of activities and engagements across platforms in Indonesia, Philippines, Thailand, Malaysia, Singapore, Vietnam, and South Korea in 2023.
“We are thrilled to announce the biggest partnership of Oreo and BLACKPINK in Asia. Music is a key passion point and a great platform to spark playful connections with our consumers. Over the last decade, we have seen the enormous rise of Kpop and its far reaching influence on Asian culture. BLACKPINK is at the forefront of this and is one of the biggest icons of the generation. We look forward to bringing millions of Oreo fans and BLINKs together to create moments of play. We hope that the infectious energy of Oreo x BLACKPINK will inspire consumers to Stay Playful & join the exciting activities to follow. Watch this space for more to come!” said Vikram Chandratrey, Marketing Head, Oreo SEA & Indonesia, Mondelēz International.
The OREO x BLACKPINK collaboration will be rolled out across key markets in successive waves, and will feature two distinctively BLACKPINK-inspired variants. These products will hit the shelves of major retailers and e-commerce channels from early 2023, for a limited time only.
For now, details of the special OREO x BLACKPINK activities and contests lined up will be announcing soon. Collectors of BLACKPINK memorabilia can look forward to new additions to grow their collections as well.