OnePlus has recently announced its partnership with Riot Games to sponsor the League of Legends World Championship 2022 (S12). The partnership will allow OnePlus to strengthen its brand presence among global game players.
This year, OnePlus will co-develop the most valuable player awards trophy with Riot Games and present it to the player who shines on the “Summoner’s Rift” in the finals. Moreover, OnePlus will interview teams and players to express their “Never Settle” moment to record the behind-the-scene stories to the audience.
“We are excited to partner with Riot Games this year. Esports continues to grow in popularity, with fans can express their enthusiasm and energy. League of Legends Worlds Championship is a platform for us to reach more gamers to know us better. Furthermore, the strong and firm spirit of professional game players meet OnePlus’ brand mantra, that is, Never Settle. It’s never about perfection, it’s about the constant pursuit of better, which drives us to keep innovation in technology and bring the most advanced while purposeful devices to our users.” said Emily Dai, Head of Global Brand and Marketing at OnePlus.
“We are thrilled to have OnePlus sponsor the League of Legends World Championship 2022,” said David Mulhall, Head of Global Esports Business Development and Partnerships at Riot Games. “As the exclusive global smartphone partner for the game, OnePlus is one of the most popular tech brands among global game players. We look forward to seeing what OnePlus will bring to the audience during the event.”
OnePlus has always been putting community members in its mind and constantly engages with users to co-create the user experience hand-in-hand to deliver high quality hardware and software to meet the needs of today and future. This fully illustrates this year’s theme ‘One and Only’ of League of Legends World Championship 2022.