OnePlus has officially launched the OnePlus 12 in China, showcasing a realm of revolutionary technologies, guided by the product philosophy of “prioritizing product competitiveness.”
“All in one, the OnePlus 12 delivers an exceptional fast and smooth experience in all high-frequency usage scenarios,” said Louis Li, President of OnePlus China, “It is OnePlus’ best gift to users for its tenth anniversary.”
OnePlus 12 is powered by the Snapdragon 8 Gen 3 Mobile Platform and paired with LPDDR5X RAM and UFS 4.0 ROM supported by RAM-Vitalization and ROM-Vitalization. This internal hardware will deliver a consistent and prolonged fast and smooth experience. To increase the performance longevity, OnePlus 12 features a brand-new Dual Cryo-velocity Cooling System that improves cooling surface area, cooling material, and structure design.
It also comes with a brand-new 120Hz 2K Super Fluid AMOLED display with LTPO with an incredible peak brightness of 4500nits. A 100W SUPERVOOC fast wired charging, 50W AIRVOOC wireless charging, and a 5400 mAh dual-cell battery system work in tandem to guarantee an extended usage time.
On the camera department, OnePlus 12 now comes with 4th Gen Hasselblad Camera for Mobile, showcases imaging capability that rivals its counterparts. A new triple rear camera system is set deliver incredible mobile photography experience. The triple rear camera system features an industry-first LYT808 50MP main camera co-developed with Sony, OV64B 64MP 3X periscope telephoto camera, and IMX581 48MP ultra-wide camera. OnePlus also stated that the device will come with the latest self-developed HDR algorithm that helps to capture the subtle intricacies of highlights and shadows as people see in the natural world.
As for the design, the brand mentioned that the OnePlus 12’s design is a continuity and evolution of the OnePlus 11, under the same design philosophy, inspired by luxury watches with hollow-curved design. The time scales, starry dial, and circular characters on the camera module engrave the passage of time.
The imagination and creative spirit of design are confined by rigid lines and structured cityscapes. Inspiration is sought from the untamed beauty found in nature, where unbounded paths and infinite possibilities reign supreme. Under this design philosophy, the boundless Flowy Emerald colorway is presented, harmoniously bridging technology and wonders of the natural world. Drawing inspiration from the braided channels of Dart River, the dynamic and ever-changing patterns in the OnePlus 12’s texture showcase the mesmerizing essence of nature’s beauty.
The OnePlus 12 will be available in China on 11 December 2023, followed by a global release alongside other products in early 2024.