HONG KONG, Feb. 9, 2021 /PRNewswire/ — NielsenIQ Connect Partner Network (CPN) has expanded its business globally into Asia, broadening the reach and influence of the network while also providing partners access to global data sets.
As the Consumer Packaged Goods (CPG) industry’s largest open ecosystem of tech-driven solution providers, CPN has continued on its growth trajectory by selectively adding innovative partners since its launch in 2016.
With a fast-developing community of innovators and entrepreneurs in Asia, companies here are leading the way in commercializing and creating more impactful innovation. With a booming digital economy, innovation in all forms is being placed at the forefront of companies’ digital transformation strategies across Asia. Now, by entering new markets, the network will expand its value to both clients and partners across the globe.
“The NielsenIQ Connect Partner Network is not only core to the success and growth of NielsenIQ, but also to the CPG industry as a whole,” said Justin Sargent, President, Retail Intelligence, Asia, NielsenIQ. “With almost 60% of the world population, strategically positioned for growth and a hotbed of innovation, Asia is an obvious choice to expand our partner network. Asia’s large, tech-savvy population is fuelling growth in its digital economies.”
In addition to the network expanding into global markets, it is also continuously growing by way of the number of member companies, as we recently surpassed 100 partners. NielsenIQ is able to continuously attract powerful partners because it never stops evolving its ways of working with them, and the opportunities and benefits provided to them. The network is a win for the clients, the partners, and the company overall, which makes the network so unique and leads us to believe its influence will only expand from here.
Partners are provided with streamlined access to industry-leading data, enabling them to enhance their own solutions. The diversity of markets that Asia encompasses will provide unique opportunities and benefits to the CPG industry as a whole.
In a recent survey conducted by the NielsenIQ Connect Partner Network team, 83% of partners responded that the network has helped them create a stronger, better offering for their clients, while over 90% of partners said they were able to identify new opportunities due to the network. NielsenIQ clients also benefit, as they can work directly with any of the partners who specialize across a broad range of areas including demand planning, data harmonization, machine learning, and AI-driven promotion, to name a few. With the NielsenIQ Connect Partner Network, clients and partners work with a common dataset, enabling them to easily bridge insights and save time typically spent figuring out who to work with, how to get data to who they decide to work with, and how to make sense of disparate data sources.
“We are extremely excited about the global expansion of NielsenIQ’s Connect Partner Network and what this means for us and our clients,” said Satish Raman, Chief Strategy Officer, Fractal Analytics. “One of the things we love most about the network is its openness, enabling us to freely and easily collaborate with NielsenIQ, our clients and other Connected Partners in the network. The opportunity to scale that collaboration globally will open more avenues to enter new markets, expand our client base, increase the depth and breadth of our engagements, and drive our solution and product enhancements. This is a profound step forward for the network and big news for NielsenIQ, but I also see this as big news for Fractal and all other partners, because any enhancement to the network will ultimately add value to us and our clients.”
“We are very proud of the success, expansion, and continued growth of the Network,” said Brett Jones, SVP, Global Leader, NielsenIQ Partner Network. “Making this network truly global is a major milestone for us. It has always been our goal to evolve in a variety of ways, whether that be through the addition of new partners, the enhancement of our offerings, or entering new markets like we are now with Asia. There are even bigger things ahead for the Connected Partner Network as we never stop exploring avenues to positively impact the CPG landscape.”
For additional information, or if you are interested in becoming a NielsenIQ Connect Partner Network member, please go to https://www.nielsen.com/us/en/solutions/capabilities/connected-partner-program/. For a list of all partners please go to https://microsites.nielsen.com/connectedpartnernetwork/
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in nearly 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.