The New Balance 1000, introduced in 1999, is making a return with its innovative design, embracing the Y2K aesthetics that captured the essence of the era. British rapper Dave has been announced as its newest brand ambassador, joining its growing roster of original talent. Dave stars in New Balance’s latest campaign for the launch of the 1000, which includes a street race scenario and explores the threads between culture, style, and individuality. The wider campaign was shot by Ewen Spencer, who has been at the forefront of capturing youth subcultures in the UK since the late-1990s.
The reissue of the 1000 pays homage to its futuristic, turn-of-the-millennium roots while seamlessly blending into the modern sneaker landscape. It features a streamlined silhouette, prominent overlay panels, segmented, sculpted sole unit, and nylon eyelets. The midfoot features a stability web for lightweight comfort and support, while the “N” logo features a raised rubber TPU for added durability.
The New Balance 1000 is now available in Malaysia on newbalance.com.my and at New Balance’s Pavilion KL and Mid Valley outlet, with a suggested retail price of RM 769.00.