Nestle has launched a limited-edition Raya redemption programme featuring batik-inspired ceramic dinnerware sets designed by artisan-centred social enterprise, Batik Boutique. To usher in Aidilfitri this year, Nestle is inviting families to share feel-good moments together over their favourite ready-to-drink products.
From 8th April – 3rd June, Nestle customers can redeem two unique Batik Boutique dinnerware sets which include a batik-inspired plate and bowl. To redeem a set, customers will have to purchase any of the participating Nestle Ready-to-Drink products worth RM80 and above in a maximum of three receipts. Customers can redeem up to a maximum of four sets per design, and a total number of eight sets throughout the promotion period.
The limited-edition collection features two Raya inspired batik designs from the team at Batik Boutique. The designs are inspired by the rhythmic stamping of a batik block, a traditional tool used in the making of batik in Malaysia. Every block is handmade by local artisans and the creation of a batik block is an art in itself. Batik Boutique works with artists to digitize their batik blocks for reference and the ability to create products such as ceramic dinnerware sets for Nestle.
“This collaboration is a first of its kind for Batik Boutique. We are thrilled to work with an organisation like Nestle to share the beauty of batik motifs with Malaysians this festive season. By doing so, we can empower our local artisans by creating a demand for the art of batik” said Amy Blair, founder and CEO of Batik Boutique.
Enjoy new, truly Malaysian dinnerware for Raya with Nestle and Batik Boutique. Get your Nestle ready-to-drink products from any stockist and save the receipt to redeem your dinnerware set. Visit https://www.dearnestle.com.my/rtd-koleksi-raya for more information on how to take part in the redemption programmes or https://www.thebatikboutique.com/ to learn more about Batik Boutique.
Selamat Hari Raya from the team at Batik Boutique. Wishing you joy, peace, prosperity and unity on this special celebration.