With the “Ngopi Dulu & Kekal Kental Bersama” (“Have a Coffee First & Move Forward Together”), NESCAFÉ launches a movement to celebrate the resilience of Malaysians through their everyday stories.
Every Malaysian has a purpose, whether it’s to support family, community, or personal dreams. This spirit of strength unites us, embodying Kekal Kental as we navigate life’s challenges. In tribute, NESCAFÉ introduces “Kental Bersama” by Black Hanifah, an anthem honoring the determination and family values that unite us in adversity.
“NESCAFÉ has always been more than just coffee. It has stood alongside Malaysians through both challenges and triumphs. The value embedded in this initiative, our “Ngopi Dulu & Kekal Kental Bersama” acknowledges the unwavering resilience and passion that drive our journey as a nation. We invite everyone to join us in this collective journey of strength, unity and hope as we uplift each other and continue to move forward together,” said Juan Aranols, Chief Executive Officer of Nestlé Malaysia.
Three Malaysians whose life journeys embody the spirit to stay strong, or “kekal kental,” are featured in this initiative. Dr. Madhu, known as “Dr. Teddy Bear,” dedicates his evenings to providing healthcare to the homeless in Kuala Lumpur. Kak Dell, a Grab driver and tuition teacher, pursues her writing dream, demonstrating that ambition never rests. Black Hanifah, who headlined the anthem, draws on his humble beginnings and devotion to family for his music. Together, they were featured in the “Kental Bersama” music video, reflecting the unbreakable spirit of resilience among Malaysians.
“The song “Kental Bersama” was composed with all Malaysians in mind,” said Black Hanifah. “Its lyrics capture the hustle and hopes we all share whether striving for our families, working for our communities or chasing our own dreams. I am honoured to be part of a movement that uses music to unite everyone, reminding us that we are stronger when we stay kental together. This is a proof that music and NESCAFÉ can bring people together in a meaningful way.”
“Through “Ngopi Dulu & Kekal Kental Bersama”, NESCAFÉ will continue to celebrate Malaysians’ unwavering spirit to stay strong and keep moving forward every day. Being part of Malaysians’ life journey for a brand like NESCAFÉ also means evolving its offerings to meet their demands. Hence, we are proud to introduce NESCAFÉ Triple Shot – our boldest coffee innovation yet, crafted to deliver a strong coffee flavor and boost. We have also seen an increase in the demand for stimulating coffee, reflecting Malaysians’ growing preference for robust brews. This launch reflects our commitment to stand alongside Malaysians in their journey, offering more than just coffee but a source of strength and togetherness,” said Norkhayati Mohamed Hashini, Business Executive Officer of Ready-to-Drink Nestlé Malaysia.