NESCAFÉ continues its “NGOPI Dulu & Kekal Bersemangat Bersama” (“Have a NESCAFÉ First to Uplift Spirits”) campaign at Hospital Pakar Universiti Sains Malaysia (HPUSM) in Kubang Kerian, by hosting a 30-hour recharge event to boost the spirits of caregivers.
As the No.1 retail instant coffee brand in the country, NESCAFÉ believes a single cup can inspire change. This initiative aims to fuel everyday Malaysians and support the heroes keeping the nation moving forward.
Understanding the immense demands of hospital staff, NESCAFÉ partnered with HPUSM, a leading hospital on the East Coast, to support its community. From 6AM on 10 August to 12 PM on 11 August, NESCAFÉ set up coffee stations in key staff areas, serving over 30,000 cups of NESCAFÉ Classic, NESCAFÉ 3-in-1, and Ready-To-Drink cans. Each moment provided a much-needed recharge and a sincere thank you to the remarkable individuals behind the scenes.
“At NESCAFÉ, we believe that small moments can make a meaningful difference. Through this initiative, we wanted to be the everyday partner that inspires the healthcare professionals who serve selflessly every day to keep moving forward. This is just one step in our ongoing journey to recharge and uplift Malaysians, and we look forward to reaching out to even more heroes this year. Because every cup that we share is a promise to fuel the frontliners that support our nation,” said Khoo Sui Ying, Consumer Marketing Manager, Coffee, Nestlé Malaysia.