NESCAFÉ Malaysia continues its “NESCAFÉ Dulu & Kekal Bersemangat Bersama” (“Have a NESCAFÉ First to Uplift Spirits”) campaign to Hospital Sultanah Aminah (HSA), Johor Bahru. The brand commits with a 30-hour initiative dedicated to recharging those who keep the nation going – marking its second stop in a broader mission to uplift Malaysians across the country.
As Malaysia’s top retail instant coffee brand, NESCAFÉ believes that each day brings a chance for something better – a chance to inspire and make a difference. This initiative shows NESCAFÉ’s dedication to celebrating the daily stories of Malaysians, honoring their strength, determination, and unity, while supporting frontliners who help move the nation forward.
Recognising the demands faced by hospital service providers, NESCAFÉ partnered with HSA, the largest medical institution in Southern Malaysia, to support its frontliners. From 6am on 11 June to 12pm on 12 June, NESCAFÉ set up recharge stations across key staff areas, distributing over 36,000 servings of NESCAFÉ Classic, NESCAFÉ 3-in-1, and Ready-To-Drink. This initiative provided a moment of comfort, renewed energy, and appreciation for those working tirelessly behind the scenes.
“At NESCAFÉ, we believe true appreciation goes beyond words – it’s about showing up with genuine intent and standing alongside those who give selflessly, day in and day out. Today is just one of many steps in our mission to recharge and uplift Malaysians every day, and we look forward to reaching even more frontliners throughout the year,” said Khoo Sui Ying, Consumer Marketing Manager, NESCAFÉ Malaysia.