Mountain Dew Malaysia has recently hosted the grand finale of the Dew Challenge, organised by Geek Events, held at Sentul Depot, Kuala Lumpur, on 16 December 2023.
The event also saw the brand achieved two new Guinness World Records during the Dew Challenge finale. The records, titled The Largest Paintball Word, made using 4,715 pallets and The Most People Shooting Paintball Simultaneously with 298 participants. The team was presented with official certificates from Guinness World Records adjudicator, Mr. Kazuyoshi Kirimura, marking a historic achievement for the brand.
As for the Dew Challenge grand finale, a total of 16 finalists from the regionals battled it out on a PUBG Mobile tournament stage. AZ MYX from the northern region, became the overall champion and claimed a part of the prize pool of RM200,000. 2nd and 3rd place went to Sem9 Junior (Central Region) and Twenty2rich Guerilla (North Region) respectively taking home a slice of the RM200,000 prize pool.
Dew Challenge 2023 took place at 9AM to 7PM, offers not just gaming but an array of activities and vendors, including a tantalising Domino’s BoxKu corner, purveyors of juicy and tender fried chicken, Uncle Bob, MBO, mini PUBG mobile tournaments, a special Mountain Dew mixology booth, and engaging carnival games.
Amy Gan, VP of Marketing, Etika Sdn Bhd said, “With this year’s Dew Challenge, we could really push the boundaries of what was possible. We knew that we had to bring Malaysians a one of a kind, first time experience that will make them want to break out of the norm, push their boundaries and live their best, most vibrant lives. I am happy to say that it was a success and I couldn’t have imagined a better end to it.”
“We want to express our heartfelt gratitude to the gaming community, sponsors, vendors, and media partners for making this event a resounding success. The Dew Challenge has once again proven that Mountain Dew is not just a beverage; it’s a lifestyle that brings people together through shared passions and unforgettable experiences.”