Mountain Dew and Honor of Kings, the most popular mobile battle game, have launched the Dew Challenge 2025, the biggest community tournament in Malaysia with a prize pool of RM500,000.
The tournament starts on February 15 and ends with a Grand Finale from May 23 to May 25, 2025. Its goal is to build a strong Honor of Kings community and welcome gamers of all skill levels, from casual players to pros.
The Dew Challenge begins with an exciting hype video released for Malaysian gamers! Featuring popular Honor of Kings heroes, Lam and Agudo, this video showcases the collaboration between Honor of Kings and Mountain Dew, energizing gamers and engaging with the community. There are three tournament levels, and players will compete on a main leaderboard to qualify for the grand finals. To join, players can register at DewChallenge.com and start their journey to esports success.
Mountain Dew and Honor of Kings share a goal to push boundaries, energize communities, and create memorable experiences. With over 100 million active users globally, Honor of Kings has changed mobile gaming and gained a loyal following worldwide. Mountain Dew, known for its bold flavors and thrilling adventures, is the ideal partner to enhance this event.
“Honor of Kings represents innovation and excitement, qualities that align perfectly with Mountain Dew’s bold spirit,” said Amy Gan, Vice President of Marketing at Etika Sdn Bhd. “Together, we’re creating a gaming experience that goes beyond competition—it’s about building a thriving community. From the RM500,000 prize pool to our dynamic digital activations, the Dew Challenge celebrates the passion and potential of gamers everywhere.”
Amy continued, “Gaming is no longer just entertainment; it’s a cultural movement, and Mountain Dew is proud to fuel that energy. By partnering with Honor of Kings, we’re making esports more inclusive and accessible, inspiring a new generation of gamers to dream big and achieve greatness. The Tier 1 competition is just the beginning of what promises to be our most exciting season yet.”
“The partnership with Mountain Dew marks an exciting milestone for Malaysian fans, uniting two brands that thrive on innovation, high-energy engagement, and building strong community connections,” stated Ashley Phuah, Senior Business Development Manager, Southeast Asia for Tencent. “Mountain Dew’s pioneering spirit in creating dynamic, interactive experiences aligns perfectly with Honor of Kings’ dedication to immersive gameplay and community engagement. Through this collaboration, we aim to inspire players, spark creativity, and bring unforgettable moments to gamers everywhere.”
“Mountain Dew has come a long way since its humble beginnings in 2015. Having been part of the very first Dew Challenge as the official caster, I’ve witnessed firsthand how this platform has discovered and nurtured incredible esports talent. Now, with Honor of Kings taking centre stage, I’m excited to see a new generation of esports athletes rise to the occasion. Thank you, Mountain Dew, for your unwavering support and for being a true champion of esports in Malaysia. Here’s to another decade of empowering esports athletes and etching names into esports history,” said Muhammad “Flava” Farouq, professional esports commentator and host.
The first tier of the Dew Challenge starts with exciting battles, great prizes, and strong community involvement. While esports fans and players are the main focus of the tournament, the wider gaming community can also use the Dew Challenge platform to access and redeem exclusive items from the Dew Store, such as Honor of Kings tokens, vouchers, and other rewards. Players can also look forward to future tournaments, surprise events, and special in-game and physical rewards that will keep the excitement going throughout the year.
You can register for the competition by heading to DewChallenge.com.