MODONG Coffee has officially announced as the Official Sponsor of G-DRAGON 2025 WORLD TOUR [Übermensch] IN TAIPEI, set for July 11 and 13 at the Taipei Arena. The partnership introduces an immersive “Music × MODONG Energy” experience, aligning with MODONG Coffee’s youth-centric expansion strategy.
G-DRAGON’s tour reflects his innovative approach to art and self-expression, featuring collaboration with brands like Samsung and ADATA Technology for a captivating audience experience. MODONG Coffee has dominated China’s bulletproof drink market since 2019, achieving the top spot in GMV for five consecutive years and selling over 100 million cups by 2024.
The brand’s integration with the hit variety show IP “J-Style Trip” has driven significant sales growth, with a 360% increase in the debut year. In 2025, MODONG Coffee launched the MODONG MAGIC series—Sicilian Lemon Coffee and Cactus Black Coffee—promoting a healthy lifestyle. As the exclusive title sponsor of “J-Style Trip Season 3,” MODONG MAGIC has garnered impressive ratings, generating over 2.9 billion impressions and substantial social engagement.
The support for “G-DRAGON 2025 WORLD TOUR [Übermensch] IN TAIPEI, presented by KGI FINANCIAL GROUP” is an important move for MODONG Coffee as it combines healthy drinks with entertainment. By taking advantage of G-DRAGON’s worldwide fan base and the concert’s popularity, the brand wants to grow its presence in the Asia-Pacific market. This marks a big step for MODONG Coffee, moving from a local brand to a global one.
In the future, MODONG will focus on Gen Z consumers, connecting with them through health, music, fashion, and digital art to build its youth-focused identity. With the help of AI and innovative ideas, the brand is set to enhance the mix of digital technology and the real economy.