MILO has recently launched MILO Sayang Bumi in Malaysia, a pledge to embrace sustainable practices in improving its products and processes for the good of the planet. MILO Sayang Bumi outlines initiatives that MILO will undertake on its sustainability journey together with the support of Malaysians beginning this year, all of which will contribute to Nestlé’s global ambition to strive for zero environmental impact in its operations by 2030.
Recognising plastic pollution and climate change as threats to environmental sustainability, Nestlé has begun accelerating its actions, globally and in Malaysia, with commitments made to achieving net zero emissions by 2050 and making all its packaging recyclable or reusable by 2025.
“In Malaysia, we have made headways with our sustainability efforts and we want to continue leading the way of the industry into this greener future. We are proud that one of our biggest brands MILO is now at the forefront of our battle. We want MILO to be the loudest voice of Nestlé in Malaysia to champion, inspire and influence what each and every one of us can do to go further for the environment. MILO Sayang Bumi is the platform for it,” said Juan Aranols, Chief Executive Officer, Nestlé (Malaysia) Berhad.
Ng Su Yen, Business Executive Officer – MILO Business Unit, Nestlé (Malaysia) Berhad commented, “Millions of Malaysians are energised by MILO every day – which means every day, we can inspire millions of Malaysians to take action for our planet. What our planet needs now are champions who can take a stand for a bigger cause: Creating a healthier, more sustainable planet, together. As a brand that is close to the hearts of the rakyat, we want to play a role in bringing together champions on a pledge for the sustainability of our planet through MILO® Sayang Bumi.”
MILO Sayang Bumi focuses on three impact goals: Reducing plastic waste in landfills and waterways, reducing production of plastic and promoting the use of renewable energy sources. To this end, MILO has unveiled the following six initiatives:
- CAREton Project: A used beverage cartons recycling campaign by MILO UHT in partnership with Tetra Pak since 2012 that transforms drink packs into ‘green’ roofing tiles and panel boards for the community.
- 100% Paper Straws: The introduction of 100% paper straw for the entire MILO UHT range in 2020 that will eliminate over 200 million plastic straws per year.
- MILO Redemption Programmes: Efforts over the years to collect back used MILO packaging from consumers and divert the waste away from ending up in landfills and waterways. This includes the recently launched MILO Stik Pek X-Change that not only collects back used MILO stick packs and sachets but upcycles them into unique MILO handicrafts in collaboration with local communities.
- MILO Mixes Paper Pouch: A first for Nestlé Malaysia where the outer pouch of MILO Less Sugar will be replaced with recyclable paper packaging.
- 100% Paper Cups: A switch to 100% paper cups combined with efforts to educate school children on the importance of waste separation
- MILO Vans with Solar Panels: A transformation of the iconic MILO vans with solar panels that convert solar power – a source of clean, renewable energy – into electricity to replace fuel-dependent generators.
Each initiative will be complemented by efforts to educate and encourage consumers to adopt good habits, no matter how big or small, for the environment. April Wong, Business Executive Officer – Ready-to-Drink, Nestlé (Malaysia) Berhad remarked, “We understand some of these changes will bring new experiences to our consumers and that it takes time for our consumers to adapt to and fully appreciate the changes. What we are doing today will have a lasting impact tomorrow, which is why now is the time for all of us to come together to protect the environment. Even if we start small, by combining our efforts and channeling our energy for good, we can all make a difference.”
To join forces with MILO Sayang Bumi and channel your energy for the good of the planet, go to: https://www.milo.com.my/.