MILO Malaysia has recently hosted the MILO Malaysia Breakfast Day 2025, which saw a staggering attendance of over 23,000 runners and 13,000 friends for healthy activity, spearheaded by the MILO Breakfast Run.
As the company is celebrating its 75th anniversary in Malaysia, MILO has remain committed of nourishing the nation’s energy and ambitions, fuelling the Malaysian spirit throughout its enduring legacy. The household brand also remains committed in supporting the nation’s sporting journey – from its grassroots sports programmes to promoting healthier lifestyles with its nutritious goodness.
“As we celebrate 75 years of MILO providing nutritious goodness to all Malaysians, we remain committed to inspiring them to start their day with purpose and energy, with MILO being a key advocate for healthy lifestyles. Aligned with MILO’s anniversary theme ‘Dulu, Kini dan Selamanya demi Malaysia’, we continue to uphold the values that make MILO a cherished part of Malaysian life across generations,” said Ng Su Yen, Business Executive Officer of MILO Malaysia.
Since it started in 2013, MILO Malaysia Breakfast Day has brought together over half a million Malaysians to celebrate a healthy beginning to the day. This event not only promotes physical activity but also encourages healthy eating, emphasizing the importance of a nutritious breakfast and positive lifestyles.
The event’s opening was made even more memorable with the unveiling of the 75th Anniversary Masthead by Juan Aranols, CEO of Nestlé (Malaysia) Berhad; Tan Sri Wan Zulkiflee Wan Ariffin, Chairman of Nestlé (Malaysia) Berhad; Ng Su Yen, Business Executive Officer of MILO Malaysia; Mohamad Sujairi bin Mohd Ishak, Chief Assistant Director of Perbadanan Putrajaya; Abdul Aziz bin Abdul Rahman, Deputy Director General of Ministry of Youth & Sports; ACP Aidi Sham Mohamed, Putrajaya District Police Chief; and 75 Malaysian athletes, including legendary figures such as Datuk Marina Chin, and Dato’ Mirnawan Nawawi. Meanwhile, Friends of MILO national diver Bertrand Rhodict Lises, along with celebrities Nadhir Nasar and Erysha Emyra, made special guest appearances at the event, adding to the excitement of the day.
The event’s highlight was the MILO Breakfast Run, where participants could choose to run either 3km or 7.5km. At the finish line, they enjoyed fun activities like MILO Fitness Workouts, including Zumba and Strong Nation classes. There was also a nutrition booth offering free BMI checks and personalized advice on healthy eating and staying active. The event featured interactive sports games, engaging educational activities, and MILO sampling booths, keeping everyone lively and entertained.
A crowd favorite, the MILO Goodness Truck, returned with a special 360° experience, showing how MILO is made and sharing the brand’s values and sustainability efforts. This mobile truck provided a great chance for attendees to connect with the brand’s legacy.
“Joining MILO Malaysia Breakfast Day 2025 for the very first time has been an unforgettable experience. It’s inspiring to see so many people gathered, especially the youths, embracing the energy of MILO. This event motivates me to continue advocating for a healthy lifestyle and encourage younger generations to start their day the right way – with MILO,” said Nadhir Nasar, a Friend of MILO.
Beyond the Event: A Commitment to Health and Community
The return of MILO Malaysia Breakfast Day underscores MILO’s enduring mission to promote healthier lifestyles, foster family bonding, and strengthen community ties. “It marks a celebration of health, unity, and the enduring love Malaysians have for MILO as we inspire all with nutritious goodness in every cup. We are encouraged by the participation of so many people today at Putrajaya, and we look forward to continuing this journey to other states,” said Ng Su Yen, Business Executive Officer, MILO Malaysia.
MILO Malaysia Breakfast Day 2025 will be Making its Way to Johor, Penang and Pahang!
MILO Malaysia Breakfast Day 2025 is set to continue spreading its nutritious goodness across multiple locations nationwide, bringing the celebrations to Johor on 16 February 2025, Penang on 23 February 2025, and Pahang on 20 April 2025, with over 75,000 MILO lovers expected to join, making this one of the most notable events of its kind.
For more information on MILO Malaysia Breakfast Day 2025, please visit www.milo.com.my