Nestle Malaysia today has just launched the new MILO Activ-Go Plus Fibre. This new product will be joining the its ever growing range of products by offering more added goodness of the nutritious MILO energy to every Malaysian.
MILO Activ-Go Plus Fibre contains 2.5 times fibre compared to the regular MILO Activ-Go powder. Dietary fibre is a critical component of a wholesome, balanced diet to maintain digestive health. The recent National Health & Morbidity Survey 2019 shows that 9 out of 10 Malaysians do not eat enough fruits and vegetables, which are important sources of dietary fibre. MILO Activ-Go Plus Fibre is formulated to be high in fibre to help address this. One serving (30g) of MILO Activ-Go Plus Fibre fulfills 12% of the recommended daily dietary fibre intake.
Like the regular MILO Activ-Go powder, this new variant maintains the goodness of MILO® made from malt barley, milk and cocoa – all with the familiar great MILO taste. Nestle Malaysia said it contains only about half a teaspoon (2.9g) of added sugar (sucrose) per serve (30g).
MILO Activ-Go Plus Fibre also meets the new Healthier Choice Logo criteria outlined by the Ministry of Health Malaysia. It is lower in total sugars and fat, while higher in fibre compared to other products in the same malted powder drink category without the Healthier Choice Logo.
“We remain committed to our brand purpose by advancing product innovations that provide nutritious offerings for the different consumer needs, tastes and preferences. With the added goodness of MILO Activ-Go Plus Fibre, we want Malaysian families to get more out of the nutritious MILO energy by offering an option that helps to further meet their daily fibre intake. In doing so, we hope to pass on the goodness of MILO to our future generation of champions,” said Ng Su Yen, Business Executive Officer – MILO Business Unit, Nestlé (Malaysia) Berhad.
“The launch of MILO Activ-Go Plus Fibre also marks another important milestone for us, and we could not be any prouder to coincide it with our 70th year in Malaysia,” she added.
MILO Activ-Go Plus Fibre is now available at a store near you or online via your preferred e-commerce sites. To learn more about the added goodness of MILO® Activ-Go Plus Fibre, visit www.milo.com.my/milo-activ-go-plus-fibre.
Photos taken in this event is powered by Samsung Galaxy Note20 5G.