Michelin Malaysia has expanded its acclaimed MICHELIN Primacy 5 line to include sport utility vehicles (SUVs), now offering broader sizing options for both ICE and electric models. This allows more drivers to choose tyres based on their needs, experiencing the trusted performance, premium comfort, and peace of mind of the MICHELIN Primacy 5.
Florentin Odenwald, Managing Director of Michelin Malaysia, Singapore, and Brunei said: “The extended MICHELIN Primacy 5 line addresses the SUV and crossover market, which has grown significantly from just 11% of sales in 2010 to 42% in 2025*. This extension adds 34 new fitments for 16- to 22-inch wheels, offering a broader range of sizing options to meet diverse vehicle and consumer needs.”
“Malaysia is at an exciting inflection point, with EV adoption accelerating and SUVs dominating the roads. With the extension of the MICHELIN Primacy 5 range, we are meeting this shift head on, giving drivers of both electric and conventional SUVs a tyre that delivers on comfort, safety, and efficiency without compromise.” added Florentin.
The SUV version of the well-known MICHELIN Primacy 5 builds on its great reputation for excellent grip in wet conditions and long-lasting performance. This tyre is praised by drivers, automotive experts, and dealers around the world. It has also won important awards, including the 2025 Auto Magazine Best Tire Award and the 2025 Summer Tyre Test Winner Award from Tekniikan Maailma.
This new SUV tyre is made to provide safety even on tough roads. It has stronger sidewalls for better stability and resistance to impacts. Approved by third-party tests, the upgraded MICHELIN Primacy 5 keeps offering its outstanding benefits.
- Premium Comfort Drive, ranking Number 1 in silence and comfort with the lowest interior cabin noise, thanks to MICHELIN Silent Rib Gen-3 technology
- Safety Made to Last, with 16% shorter wet braking distance (new and worn) and Number 1 performance in the wet moose test, supported by MICHELIN EverGrip, MICHELIN EverTread, and Functional Elastomers 3.0,
- Excellent Longevity, through MaxTouch technology that maximizes contact with the road and evenly distributes the forces of acceleration, braking and cornering for longer tread life without compromising safety.
- EV Compatibility, with a high-performance tread compound that reduces rolling resistance by 10% to improve energy efficiency and extend the electric vehicle’s battery range.
In Malaysia, the MICHELIN Primacy 5 is now available in 76 sizes for 16- to 22-inch wheels, at all Michelin’s authorized tyre dealers across the nation.
The recommended retail price for the MICHELIN Primacy 5 starts from RM467 to RM1,639.