Effective 1 July 2025, Michelin has named Florentin Odenwald as the new Managing Director for Malaysia, Singapore, and Brunei. He replaces Prichapakorn Dangrojana, who has a new job in France. Odenwald has a strong background in business strategy and has gained valuable experience in international markets.
Before this position, Odenwald was the Executive Vice President of Global Automotive OE Sales. He managed over 25 global customers and was an important member of the Group’s Automotive Executive Committee. Throughout his career, he has helped build brand partnerships, drive innovation, and support growth with companies like Porsche, Mercedes-AMG, BMW, Volkswagen, Hyundai, and Tesla.
In his new role, Odenwald will guide Michelin’s strategy and operations in these three markets. He will also work on boosting innovation and improving relationships with customers and stakeholders while remaining part of Michelin’s leadership team for the Asia-Pacific region.
“Being part of the APAC regional leadership team provides me with a holistic view of the opportunities and challenges for the brand across the region. Fueled by these learnings, my aspiration is to position Michelin as a leader in sustainability and innovation across Malaysia, Singapore, and Brunei, while demonstrating that we are more than just a tire company. We are a technology leader in composites, pushing boundaries to create new business opportunities,” said Odenwald.
He added: “I am excited to use my expertise in building lasting partnerships and work closely with our teams and partners in this region to shape innovative projects and strategic collaborations that align with our global vision. By setting new benchmarks for sustainable mobility and advanced composites innovation, we can achieve something truly great together as a team.”
Odenwald’s appointment shows Michelin’s focus on long-term investment and innovation in Southeast Asia, particularly in providing sustainable mobility solutions and enhancing its premium brand in the region.