PUMA has recently official announced Netherlands and FC Barcelona superstar Memphis Depay will become the new global ambassador for the brand in a long-term partnership. This signing will make Memphis as one of the new faces of PUMA’s speed boot silo – the ULTRA.
The new partnership will see PUMA collaborate with Memphis across his many passions. Not only is Memphis a star on the pitch, but he is also a creative at heart off the pitch. PUMA plans to work with Memphis on both football and lifestyle projects that tap into his love of music, fashion, art and community outreach.
“To me this is a perfect match, PUMA shares my passion and vision for my future, and I cannot wait for people to see what we have planned. I want to inspire people from all walks of life and continue the work of my foundation, which aligns naturally with PUMA’s existing REFORM platform,” said Memphis Depay. “PUMA has a history of high-quality and innovation having worked with some of the most iconic football players in history. Like me, those icons were brave to be different, it’s in my DNA. We are going to take things to the next level.”
At the moment, PUMA has confirmed to develop co-produced fashion product with Memphis through his luxury sub-label BADTTW (‘Blind and Deaf to the World’). The brand motto perfectly reflects his attitude of being blind and deaf to the outside noise and negativity. The collection is expected to be released later in 2022.
Memphis is multi-talented person as he debuted his hip-hop freestyle “LA Vibes” in 2017, followed by the launch of his debut album ‘Heavy Stepper’ in 2020. With this, it opens the doors to endless cross-collaborative opportunities that connect to wider football culture with a Forever Faster mentality.
“We believe Memphis is a generational talent. He is widely recognized as one of football’s top stars in and outside of the game,” said Johan Adamsson, Global Director of Sports Marketing and Sports Licensing at PUMA. “Fast on and fast off the pitch, Memphis perfectly reflects PUMA’s Faster Football movement. Taking risks and defying convention to shape football culture on and off the pitch, breaking down barriers and driving positive change not only in football but in the community through his various initiatives with a fearless attitude.”