McDonald’s Malaysia is running ‘Darah Menyatukan Kita’ campaign to welcome Malaysians to selected restaurants to donate blood as it is in conjunction with the upcoming National Day and Malaysia Day celebrations.
“This is a significant moment for McDonald’s Malaysia because we have decided to launch a campaign to rally all Malaysians to come together for a noble and important cause. I believe our ‘Darah Menyatukan Kita’ campaign truly captures the essence of who we are as Malaysians – that we all have one thing in common uniting us as one, which is the blood that flows through each of us,” said Dato’ Azmir Jaafar, Managing Director and Local Operating Partner, McDonald’s Malaysia.
Over the years, McDonald’s Malaysia has continuously supported the government’s various initiatives for blood donation. McDonald’s annual blood donation drive is an initiative under the Program Komuniti @ McD & RMHC banner which is focused on creating a positive impact in society and giving back to the communities where it operates in.
The quick service restaurant has organised multiple blood donation drives since 2017 at its headquarters and selected restaurants, in collaboration with the National Blood Bank and various hospital institutions. To date, this effort has received the support from more than 1,300 donors, with the most recent initiative held at the McDonald’s headquarters in June garnering a turnout of more than 200 blood donors.
“We have always encouraged the public, especially among our McFamily members, to donate blood. But this year, we have decided to dial this up a notch and widen the reach through our 29 selected restaurants across the country. By making it easy and accessible for Malaysians to donate blood at our restaurants, we hope that Malaysians will come out in full force to support this good cause,” said Dato’ Azmir.
“Through the simple act of donating blood, we have the ability to make a difference in the life of another Malaysian. Hence, I hope that beyond our ‘Darah Menyatukan Kita’ campaign period, more Malaysians will be inspired to continue donating blood at either the National Blood Centre or the nearest hospital to them,” he added.
To find out more and join McDonald’s Malaysia’s blood donation drive, head on to www.mcdonalds.com.my/dermadarah