McDonald’s Malaysia celebrated International French Fry Day with an event in Bukit Bintang. On the night of July 10, the area was transformed into a tribute to McDonald’s French Fries with a full-scale Digital Out-of-Home (DOOH) takeover.
Starting at 8:30 PM, major DOOH screens in the area lit up in golden colors, highlighting McDonald’s French Fries. This eye-catching display attracted crowds and sparked excitement as people stopped to see the celebration. At 8:45 PM, the visuals on the surrounding screens focused on the main DOOH above the McDonald’s Bukit Bintang outlet, leading to the unveiling of the McDonald’s Fans Fries Meal.
Created for International French Fry Day, the McDonald’s Fans Fries Meal is a limited-time McValue Meal celebrating fans’ love for fries. With the XXL McDonald’s French Fries as the main event, fans can enjoy their favorite side paired with a refreshing drink and side – a meal made for fry fans, by fry fans.
“We know how much Malaysians love our fries – it’s never enough! That’s exactly what inspired the McDonald’s Fans Fries Meal,” said Chin Mei Lee, Chief Marketing Officer, McDonald’s Malaysia. “We wanted to create something truly memorable that brings people together over the one item they can never resist. Whether it’s with friends or family, the McDonald’s Fan Fries Meal is our way of saying thank you and celebrating those joyful moments with everyone.”
This year, McDonald’s Malaysia continues to celebrate International French Fry Day creatively. In 2022, it partnered with Kuala Lumpur City Hall to create the McDonald’s Fries Crosswalk at Bukit Bintang. In 2023, it made history with the McDonald’s Icon Meets Icon campaign by projecting the tallest McDonald’s French Fry in Malaysia onto the Kuala Lumpur Tower, breaking records and showcasing two cultural icons together.
“At McDonald’s Malaysia, we’re not just in the business of serving meals – we’re in the business of creating delicious feel-good moments,” added Mei Lee. “Whether it’s a bold visual spectacle or a simple shared meal, we’re always finding fresh, creative ways to connect with our customers and bring joy to their everyday lives.”
The McDonald’s Fans Fries Meal will be available at all McDonald’s restaurants nationwide (excluding delivery and special market locations) from 11 to 13 July 2025, for only RM10, while stocks last.