McDonald’s Malaysia has confirmed that the Prosperity Burger is making a return with the campaign “Prosperity Kembali, Lebih Bererti”. The Prosperity Burger is made in Malaysia since 1994 with its signature black pepper sauce.
“The Prosperity Burger has become a cherished tradition for Malaysians, representing more than just a meal—it’s a beacon of hope, a symbol of togetherness and shared memories. Every year, Malaysians from all walks of life, especially families and friends get together to share special moments while enjoying the Prosperity Burger,” said Melati Abdul Hai, Senior Vice President and Chief Impact Officer of McDonald’s Malaysia.
“We’re always excited to bring back the Prosperity burger, but this year is extra special as we leverage this beloved tradition to also do good for children in need, by highlighting and supporting our charity of choice, Ronald McDonald House Charities (RMHC)” added Melati.
The campaign, happening from 20 November to 31 December 2025, will see the company to donate RM0.20 to Ronald McDonald House Charities (RMHC) Malaysia for every Prosperity Burger meal purchased. Each contribution goes directly towards supporting RMHC programmes including the Ronald McDonald House (providing accommodation for families of paediatric patients seeking treatment), Gift of Smile (cleft lip and palate surgeries), Back-to-School (school essentials for underprivileged children), and Sensory Rooms (therapy spaces for children with special needs).
Prosperity means nothing if it’s not shared, therefore in line with this year’s theme of “Prosperity Kembali, Lebih Bererti,” it was announced that between 20 November to 31 December 2025, McDonald’s Malaysia will donate RM0.20 to Ronald McDonald House Charities (RMHC) Malaysia for every Prosperity Burger meal purchased. Each contribution goes directly towards supporting RMHC programmes including the Ronald McDonald House (providing accommodation for families of paediatric patients seeking treatment), Gift of Smile (cleft lip and palate surgeries), Back-to-School (school essentials for underprivileged children), and Sensory Rooms (therapy spaces for children with special needs).
“We are pleased to partner with Malaysians who are Prosperity Burger lovers, in our effort to give back,” Melati added. “When you enjoy a Prosperity meal, you’re also lending a hand to RMHC and changing the lives of children in need across Malaysia.”
The campaign commenced at Kuala Lumpur Tower, celebrating joy and generosity nationwide. Before the launch, children from the Ronald McDonald House enjoyed a memorable experience there. McDonald’s Malaysia reintroduced the Prosperity Burger, Curly Fries, and McFizz, encouraging everyone to share meals and foster gratitude and kindness together.