Maybelline Malaysia launched its Sunkisser Liquid Highlighter Blush at the SUNKISSER LIVE! event, celebrating makeup, music, and self-expression in a vibrant setting at LaLaport BBCC’s Central Rooftop Garden.
The Sunkisser Liquid Highlighter Blush is perfect for beauty lovers wanting a natural glow. This lightweight, buildable blush and highlighter blend easily into the skin and provide a 12-hour sun-kissed finish, suitable for all skin types, including oily and acne-prone. Available in seven beautiful shades, this product is made to match every Malaysian’s skin tone, reinforcing Maybelline’s reputation as the go-to brand for daily beauty.
“At Maybelline, we believe beauty is more than just makeup—it’s about confidence that carries you through the day. Our innovations are designed to be the perfect partner for every woman, empowering her to express herself freely and take on anything that comes her way. Today, the brand continues to surprise and delight with the latest trends offering consumers endless opportunities to play, explore and create in whatever way they choose. It’s no wonder one of the most powerful slogans in the world has stood against the test of time – Maybe she’s born with it, maybe it’s Maybelline.”, said Ashlee Ng, General Manager of the Consumer Products Division at L’Oréal Malaysia and Singapore.
SUNKISSER LIVE! was not just a beauty event; it was a vibrant celebration with performances from international stars, local artists, and rising TikTok talents. Headlined by Henry Moodie, whose melodies enchanted the crowd, the weekend ended on a high note with DOLLA’s energetic performance, along with other talented artists who made SUNKISSER LIVE! unforgettable.
In a significant moment, SUNKISSER LIVE! introduced Malaysia’s first in-person TikTok shop. This retail experience allowed consumers to explore, test, and buy Maybelline’s latest products in a smooth online-to-offline way. The makeup playground gave creators, affiliates, and fans a chance to show how makeup helps them express themselves.
The Sunkisser Liquid Highlighter Blush collection is available on TikTok, Shopee, Lazada Maybelline New York Official Store, alongside all major retail stores.