Following the recent sexual harassment incident in the e-hailing industry that gained national attention, Maxim Malaysia reaffirms its zero-tolerance policy on harassment and misconduct. In response, the company is enhancing safety measures on its platform, ensuring that passengers and drivers can travel with confidence.
This situation has shown the need for better safety standards in the e-hailing industry. To address this, Maxim took part in a meeting with the Land Public Transport Agency (APAD) on 12 February 2026, where operators were encouraged to improve safety communication and strengthen internal safeguards.
In line with this, Maxim has updated its safety framework and in-app features to ensure quicker response times and better protection.
The company has improved its automatic complaint system to quickly identify and prioritize safety-related reports. Urgent cases are now handled by specialized staff for fast assessment. Every emergency submission undergoes an internal review to ensure accountability and proper resolution.
Maxim also promotes user awareness by adding in-app pop-up safety reminders that appear when users open the app, guiding them through important safety steps before each ride.
These reminders highlight safety features like the SOS function, which allows passengers to pre-register trusted contacts. When activated, it provides quick access to emergency help while alerting the chosen contact. This feature is connected to Malaysia’s 999 emergency response system, allowing for immediate coordination with national authorities if necessary.
The Trip Tracking feature enables passengers to share a live journey link with family or trusted friends. This provides real-time visibility of the route, enhancing reassurance for passengers and their loved ones throughout the ride.
All communication between passengers and drivers happens through Maxim’s secure in-app chat. This protects personal contact information and maintains a record of interactions within the platform, adding an extra layer of security.
Additionally, safety-related complaints submitted through the app are automatically flagged and prioritized. This ensures that sensitive reports are reviewed promptly, reinforcing Maxim’s commitment to swift and responsible action.
Together, these measures create a safe and reliable travel environment, with safety prioritized at every stage of the journey.
“Safety is not optional. Incidents reported within the industry remind all operators of the responsibility we carry. Maxim maintains zero tolerance towards harassment or misconduct and remains fully committed to cooperating with authorities to ensure a safe, respectful, and accountable ride environment for all users,” said Mohd Hazwan Musley, Director of Maxim Malaysia.
Looking ahead, Maxim will continue enhancing technological safeguards, refining internal monitoring processes, and raising user awareness. In this way, passengers and drivers can be confident that safety remains the company’s highest priority, and that every journey on the platform is protected, monitored, and reliable.